Chapter 130 Goods Arrival
Chapter 130 Goods Arrival
Chapter 130 Goods Arrival
Lin Mu quickly replied, saying, "The main expense for nail products is marketing and branding; the production cost is very low. This product you see is shipped directly from the factory; its most expensive cost is logistics, which costs 1.5 yuan per package."
Upon seeing this explanation, Shen Mingyue scratched her head, thinking to herself: It seems I really am out of touch with reality. She simply cannot imagine that manicures can be this cheap.
After ending her conversation with Lin Mu, Shen Mingyue returned to the Pinduoduo page, chose to purchase through a group buy, and even sent the link to one of her best friends.
Shen Mingyue's best friend happened to be online too. After seeing the link Shen Mingyue sent, she immediately called and asked, "Mingyue, have you been scammed? How can there be such cheap manicures in this world? It's practically free!"
Shen Mingyue said, "Don't talk nonsense. This software was made by my boyfriend, and everything in it is genuine." Then, she repeated Lin Mu's words, and scolded him with a smile, "You're really out of touch with reality! Don't you know that manicures are actually this cheap?"
Hearing Shen Mingyue's scolding, her best friend, also a rich second-generation, felt a little guilty and said, "Oh, is that so? I guess I'm just ignorant. I'll buy one to try it out."
After hanging up the phone, a little while later, the nail salon group order was successfully placed. Two options appeared at the bottom of the page: one highlighted in red was "Pay Now," and the other in gray was "Use Now, Pay Later."
Shen Mingyue thought for a moment and decided to click "Use Now, Pay Later" to try it out. The page then redirected. The system prompted that to use the "Use Now, Pay Later" function, two conditions needed to be met: first, you needed to download the Pinduoduo APP; second, your QQ account needed to have a sun level of 3.
Shen Mingyue frowned. As a wealthy woman, she really didn't want to waste this time. But then she thought, she'll just treat it as testing a bug for her boyfriend, so she downloaded the Pinduoduo app and completed the level verification.
After verification, the order was successfully completed, and the item would be shipped directly to her via logistics. She could pay only after using it and being satisfied. Shen Mingyue inwardly praised it; she understood the benefits of this feature: it could increase the number of users, filter out high-quality users, and it didn't cost much—truly a brilliant idea.
Afterwards, Shen Mingyue returned to the Pinduoduo app and browsed the 10-yuan flash sale section. Here, she saw that 10 yuan could buy a box of 24 packs of facial tissues, and it was stated that each pack of tissues had 200 layers. She was secretly amazed: This is so cheap!
She mentally calculated: a pack of brand-name tissues at the supermarket costs 2.5 yuan; even a pack of generic brand tissues costs 1 yuan. If she could snag one for 10 yuan, she would save 14 yuan instantly. "Wow, what a bargain!" Even though Shen Mingyue came from a wealthy family, she was still very happy to get such a small discount.
She immediately opted for the group purchase and forwarded the link to her best friend. However, since the group purchase cost 10 yuan, it required inviting two other users to participate, Shen Mingyue also forwarded the link to her father.
It was then that she realized there was a countdown timer for this group purchase, which lasted for a total of 4 hours.
Seeing the countdown, Shen Mingyue naturally thought: if the group purchase fails in 4 hours, she will miss out on this bargain; if she misses out, it will feel like she has lost money.
Shen Mingyue inwardly praised again: This countdown design is truly ingenious! She quickly called her father and asked him to help her place a group order.
At the same time, Sheng Youwei, who was working in his office, received a call from his beloved daughter.
Shen Mingyue said, "Dad, take a look at the QQ message I sent you, and help me join a group buy."
"Group buying? What's that?" Sheng Youwei was taken aback. On the phone, Shen Mingyue explained, "It's a product developed by Lin Mu, and it's currently in testing."
Sheng Youwei then realized that he knew Lin Mu wanted to start his own business and create an e-commerce platform that sold low-priced products.
Since it's already online for testing, he'll go take a look.
After hanging up the phone, Sheng Youwei clicked the link and checked the group-buying product his daughter had sent. When he saw 9.9 yuan…
After buying 24 packs of tissues, Lin Mu quickly estimated the price in his mind: if logistics costs were included, Lin Mu would lose at least 12 yuan on this order.
"So, they're subsidizing at a loss to attract new users?" Sheng Youwei noticed the countdown timer for the group purchase and grinned, "That's a clever little trick; it increases the user's sense of urgency."
He clicked on the group-buying link, successfully placed the order, and then browsed around Pinduoduo. Soon, the older man was shocked by Pinduoduo's incredibly low prices: "Are so many items subsidized? They're losing money hand over fist!"
Sheng Youwei even saw headphones selling for only 1 yuan with free shipping. After calming down and carefully calculating in his mind, he couldn't help but widen his eyes. He realized that these products wouldn't actually lose much money, at most two or three yuan, or four or five yuan per order, but the new customer acquisition effect brought by the group buying function would be terrifying.
Sheng Youwei couldn't help but exclaim: His future son-in-law's accurate judgment of the market and his various ingenious ideas are truly impressive. Pinduoduo's software will definitely be a hit in the market.
But what happens after that? Once the money he raised runs out, how will this platform turn a profit?
Meanwhile, Shen Mingyue continued shopping on Pinduoduo, buying dozens of items and even browsing the flash sale entrances for 20 and 30 yuan items.
She snagged a power bank for 20 yuan and a snack gift pack for 30 yuan, with the gift pack guaranteed to contain at least 80 packs of snacks.
Shen Mingyue browsed for more than an hour, looking at almost all the products currently available on Pinduoduo, and also brought in 7 to 8 new users for Pinduoduo.
The 7-8 new users, seeing so many cheap products on the platform, went to invite their friends to join them in group buying.
Shen Mingyue didn't know exactly how many new users this wave of viral marketing had brought to Pinduoduo, but she figured it must have been a very considerable number.
After some time, the goods that Shen Mingyue bought from Pinduoduo arrived one after another.
She took out the nail polish to take a look, and oh my, she was instantly disappointed. The nail polish she bought for one dollar was of very poor quality, the color did not match the picture at all, and the adhesive was not good either.
Shen Mingyue thought to herself: I feel like this is only something that middle school and elementary school students would use to play around with. No adult woman would use this, right? But then she thought about its price and felt relieved: It's only one yuan. What more could you ask for?
"Fine, fine, I'll just return it to the seller. I don't want it taking up space at home, and throwing it in the trash is too wasteful." Just as Shen Mingyue was operating the software, preparing to select the return option, the seller actually told her that she didn't need to return it and that they would give it to her for free.
"Huh? Does that mean I got this for free?" Shen Mingyue even felt a sense of guilt. After thinking about it, she decided not to return it and just bought it for 1 yuan.
Then, she took out all the other items that had arrived on Pinduoduo and tried them out: 24 packs of tissues she bought for 10 yuan, the tissues were very thin; a snack gift pack she bought for 30 yuan, which did have 80 packs of snacks, but they were all unknown brands and didn't taste very good.
Shen Mingyue rubbed her forehead, thinking to herself: You really get what you pay for, but this one really is cheap! These dozens of items only cost Shen Mingyue 80 yuan.
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