From Taobao intern to the father of Pinduoduo

Chapter 131 Pinduoduo Officially Launched

Chapter 131 Pinduoduo Officially Launched

4 month 30 number.

Mi Yu, a top tech expert, was reporting data to Lin Mu when he said, "President Lin, Pinduoduo's explosive growth data during its cold start is terrifying."

「冷启动10天，从30位种子用户发展到现在500位活跃用户，这500位活跃用户平均在拼多多上花了80元，带来了4万块钱的总流水；商品的补贴亏损是8000块，其中新注册量有120人。」

Mi Yu paused for a moment, then continued, "The good news is that Pinduoduo's viral growth data is terrifying; it's still going at 100 per day."

New registrations are increasing.

"But the bad news is that Pinduoduo's retention data is not good. Out of 500 total registrations, only 10%, or 50 people, have remained."

Lin Mu was not surprised by this data. He said, "This is because our product range is not rich enough, and our seed users, that is, the people inside the company, are all high-net-worth users."

"The new users acquired by high-net-worth individuals are also people from similar social circles."

"Once Pinduoduo develops and its product range becomes more diverse, and it reaches users in second- and third-tier cities and rural areas, its retention rate will look much better."

He added, "Why don't you do some data analysis and see if a larger proportion of current retained users come from economically underdeveloped regions?"

Mi Yu's eyes lit up, and she said as if she had just realized something, "President Lin, please wait a moment, I'll go and do the statistics."

After a while, Mi Yu ran over and said, "President Lin, your prediction was correct! In economically underdeveloped areas, our retention rate has reached a terrifying 50%."

Just then, Wang Zaixing rushed over to report: "Lin Mu, I caught a kid selling counterfeit goods!"

Wang Zaixing handed Lin Mu a bottle of Sprite. Lin Mu took it and looked at it, only to realize that he had misread it; the bottle didn't say "Sprite" but "Lei Bi" (meaning "Thunderous Bi"). He couldn't help but laugh and said, "I've seen this joke online, but this is the first time I've seen it in real life."

Wang Zaixing laughed along and said, "That kid's pretty shrewd. At first, the warehouse was full of normal Sprite, but after I did a spot check, he switched it with another Sprite, moving it to another warehouse and bringing in the real Sprite. If I hadn't come back to check, I really wouldn't have found out."

Lin Mu patted him on the shoulder and said, "Zai Xing, you handle this matter. Handle it however you see fit. Make him return the signing fee. If he doesn't, have the legal department sue him."

"I know!" Wang Zaixing replied and left.

Shortly after Wang Zaixing left, Chen Ping, the head of the marketing department, approached him and said, "President Lin, I just heard that Pinduoduo has a very high retention rate in economically underdeveloped areas. I'd like to personally lead a team to conduct some on-the-ground promotion in rural areas and towns to see how the data feedback is. I plan to try it out in Guangxi first."

Lin Mu showed an approving expression. He knew that doing on-the-ground promotion in rural towns was a tough job. He patted Chen Ping on the shoulder and said, "Since you're willing to take on this hard work, I support you giving it a try. When you come back, I'll give you a bonus."

Chen Ping smiled and said, "I just feel a sense of accomplishment when I can make people in impoverished areas able to use affordable industrial products."

After Chen Ping left, Mi Yu couldn't help but sigh, "This little Pinduoduo is really full of talent! Although it's still in its early stages, it has already divided people into different tiers based on their relationship with the company and their departments."

He silently analyzed the situation in his mind: Wang Zaixing was undoubtedly Lin Mu's direct subordinate; below him were capable "insiders" like Jiang Fan and Chen Ping; the third tier consisted of technical talents like himself who had been recruited; and the lowest tier consisted of outsourced personnel like Zhang Qiang.

Mi Yu thought to himself that he also needed to work hard. He was very optimistic about Pinduoduo's future, and maybe he could really become a core figure like the "Eighteen Arhats" of Pinduoduo.

5 month 1 number.

On Labor Day, Pinduoduo officially launched. Lin Mu simultaneously began promoting it online: he spent some money to hire internet celebrities from Tudou.com to post short video reviews of cheap goods he bought from Pinduoduo; at the same time, he used Li Zhi's account to promote Pinduoduo on Baidu Tieba, saying, "This is my brother's product, please support it."

Inside an internet cafe in Fucheng, Shen Zhi was sitting in front of a computer.

Shen Zhi is a vocational school student in Fucheng. At this moment, he is handling a diamond-boosting business for his classmate.

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In 2010, QQ and its related membership services were extremely popular among junior and senior high school students.

Because of a low-priced white card offered by China Unicom, some people have found a loophole in the rules, which allows them to use it to obtain virtual memberships at a low price, and there is even a certain possibility of obtaining permanent memberships.

Taking advantage of this information gap, Shen Zhi started a small business at school. He didn't earn much, but it was just enough to cover his living expenses, about five or six hundred yuan a month, and he lived a very frugal life.

After finishing the diamond-boosting business, Shen Zhi opened Tudou.com and started boosting his diamonds. He was a loyal user of Tudou.com, enjoying watching anime and some UCG content on the site.

Just then, he saw that one of the content creators he followed had updated a video, so he clicked on it.

In the video, the blogger says, "Recently, cheap goods on Pinduoduo have become very popular. There are many cheap items on it, even T-shirts and headphones for one yuan. I'm here to test whether this is true and whether the products are any good."

Shen Zhi wondered to himself: Pinduoduo? What's that? How come he'd never even heard of it? Was he out of touch?

In the video, the blogger spent 100 yuan to buy items such as shirts on Pinduoduo, and then began to review them one by one.

He bought five toothbrushes for one yuan on Pinduoduo, but all five toothbrushes were small and the bristles were so stiff that they almost made his gums bleed.

He also bought two pairs of slippers for one dollar. The slippers did arrive, and there were indeed two pairs, but they were as thin as paper. He didn't dare to put too much pressure on them.

However, there are also some really good deals on Pinduoduo. For example, the blogger bought a case of Very Cola for 10 yuan through a flash sale. This Very Cola turned out to be genuine, with an authentic taste, and the shipping was free.

Finally, the blogger concluded: "Buying things on Pinduoduo is all about getting what you pay for. If you buy something at a very low price, the quality will naturally be poor, but buddy, you're already paying such a cheap price, what more could you ask for?"

After watching the video, Shen Zhi silently memorized the name "Pinduoduo". Next, he played the zombie mode of CF for a while, and then logged into Dungeon Fighter Online to farm some gold, until it was time to leave the internet cafe and then he packed up and returned to his dormitory.

Back in his dorm, he took out his phone and continued playing. He pulled out a ZTE V880, one of the cheapest smartphones on the market, costing only 680 yuan a brand new one. He'd found it on the secondhand market for just 480 yuan. He used this smartphone to show off to his classmates.

He logged onto Qidian.com, read the official novel for a while, voted for the author, and then took a shower.

When he came back from his shower, he found that there was only one clean piece of clothing left in the closet; the rest were piled up in the laundry sink, and he was too lazy to wash them. Shen Zhi felt that he didn't have enough clothes and wondered: Should he spend some money to buy a few more?

But then he became troubled again: five or six hundred yuan a month for living expenses was really tight, and the clothes sold near the student street were not cheap, costing forty or fifty yuan a set. If he encountered a dishonest merchant, he could even sell a set for more than 100 yuan if he didn't bargain. He really couldn't bear to spend that money.

Suddenly, Shen Zhi had a flash of inspiration and remembered what the blogger in the video had mentioned about Pinduoduo, where the goods were extremely cheap, but you get what you pay for.

Why don't we go upstairs and buy some clothes to try on? He doesn't need them to be high quality, just something wearable.

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