stjorthotic Chapter 128 Shorting Apple (Part 1)
Chapter 128 Shorting Apple (Part 1)
The time in Korea is 12 hours ahead of the United States.
When Sehan Technology's press conference began, there was not much movement from Apple.
After the launch of MPMan, Sehan, a small company with little reputation, suddenly became the technology leader in Korea.
Even without Li Xun, it attracted great attention.
Science and technology newspapers and periodicals that had not attended the conference before also attended in formal attire this time.
The forum boss confirmed that Min was also invited.
As a well-known technology blogger, he is not optimistic about the new products to be released by Shihan this time.
According to various media speculations, Sehan felt pressure from the outside world and had to rush to release immature new products in advance.
This is also the thought of most people present.
"Hanzheng Min, what should I do if there is an on-site accident?"
"Will you continue to support MPMan as always?"
Hanzheng Min, who was stopped by reporters, thought about it carefully and responded:
"I believe that the new products of Shihan Technology will be innovative. Low-level mistakes such as on-site accidents will definitely not happen. The public's eyes are sharp!"
The reporter picked up the recorder from "900" and was not very satisfied with Min's ambiguous words.
What they expect to hear is sharper words from public representatives, highlighting MPMan's huge loss of popularity.
Park Zhengyi did not keep reporters waiting for a long time.
He deliberately sold it off:
"Are you curious about what innovations the new generation of MPMan has made?"
"Of course!" the audience said in unison.
"I'm sorry everyone, Sehan Technology has never considered launching a new model of MPMan!"
As soon as he finished speaking, the audience was in an uproar.
A reporter couldn’t help but ask:
"Then what is the reason why Shihan Technology is so mobilized?"
Have a tea party and you, Park Zhengyi, do stand-up comedy on the stage?
"Inviting you all to come here, I really want to introduce our new product of Sehan Technology, not the new model of MPMan, but...it!"
An MP3 player with a shell very similar to MPMan appeared on the large LED screen.
Some people still discovered the difference. The casing of this MP3 is entirely plastic.
More like a simplified version of MPMan!
Many reporters from all over the world couldn't help but snap at the screen.
This is big news!
"As you can see, this is a new series launched by Sehan Technology to meet the needs of the public. It is called MPMini."
His explanation was drowned out by the exclamations from the audience.
Park Zhengyi had to stop his introduction to give reporters enough time to digest the information.
It wasn't until the venue slowly calmed down that Park Zhengyi continued to introduce:
"As you can see, MPMini only has 250MB of storage space due to cost reduction, but it does not greatly compromise on sound quality and practicality."
Some reporters couldn't help but ask:
"Excuse me, how much does the MP Mini cost?"
This is the issue that everyone is most concerned about. Sehan secretly made a MINI version of MP3, which was something they did not expect.
MPMan is hard to find, and the price on the black market is as high as 400 US dollars. This MINI model MP3 should not be cheap.
"For only $38.80, you can take this MP3 home!"
This price shocked everyone present.
It's not because the price is too high, it's because it's too cheap!
Park Zhengyi avoided the important and ignored the shortcomings of MINI, which is still much weaker than MPMan's performance.
But what more diamonds are needed at this price?
Some American reporters were already panicking because the price of Apple's MP3 player had been revealed before, which was around US$88.
How Sehan keeps the price under $40.
Is Li Xun crazy? In order to defeat his competitors, he does not hesitate to engage in loss-making business.
How much can Li Xun do in this loss-making business without fear of losing everything MPMan earns?
But what Park Zhengyi said next gave the American reporter a heavy blow:
"There is also good news for everyone."
"That means MPMini will never be sold for a limited time!"
The audience suddenly became silent. Some people thought they heard wrongly and asked again:
"Are you saying that MP Mini will never be limited in sales?"
"Yes, you heard it right. Our first pre-sale quantity is 8 million units, and more quotas will be released gradually, which is enough for every Internet user to have an MPMini!"
Hanzheng Min suddenly felt that the MPMan he bought for free was more delicious. Only when more people own cheap MP3 can the preciousness of MPMan be further highlighted.
After he goes back, he plans to reserve an MPMin on the official website to support Shihan Technology.
A reporter from FOX Radio asked desperately:
“What is Sehan’s intention to keep the price so low?”
This question is very sharp, even with a hint of malice.
But ask what everyone thinks.
This MPMini is sold so cheaply, can it really make money?
In order to attack competitors, we came up with the poison pill plan.
At this time, Park Zhengyi thought of Li Xun's instructions.
Never tell reporters that they are very profitable.
Cost is Sehan Technology’s top secret.
Without a listing, there is no need to disclose financial reports to the public, and people will never know what the costs are.
Because of the extremely low labor force and the rich resources of the mainland, an MP Mini sells for US$38.8 and still makes enough profit.
Thinking of this, Park Zhengyi said impassionedly:
"Our chairman, Mr. Li Xun, in order to let more people feel the power of technology and enjoy the convenience brought by digital music, he ordered us to compress the profit margin to the extreme. Every time an MPMini is sold, we Shihan only earn Take profit of $0.50!”
The profit from each MPMini is only US$0.5!
Everyone's scalp was numb for a while. Maybe it was an exaggeration, but they confirmed that MPMini was still making money, but the profit margin was compressed to the extreme...
This move is very vicious. Li Xun can make less or no money. Can other companies that imitate him?
The answer is of course no.
Some people thought of a deeper point. Even if Li Xun loses money selling MPMini, it won't be a big problem, because the more MP3s sold, the more LZ Music members will sell.
It is completely possible to make up for the loss from the sound source.
Buying a digital music album does not cost tens of dollars, but hundreds.
One of the 100 MPMini owners bought a new album on LZ Music, and Li Xun made a lot of money.
This move was too far-sighted, and the reporters at the scene were slightly stunned.
They couldn't help but feel sorry for Gang Leader Qiao and the technology giants. They never thought that Li Xun would have such a hand waiting for them.
None of them wanted to hear Park Zhengyi keep nagging.
This is big news, and whoever releases it first will have a first-mover advantage.
Han Zhengmin saw a somewhat baffling scene.
The reporters packed up their equipment in a panic and rushed out in a swarm.
I am afraid of running a step slower than others.
At the end of the press conference, there were only a few dozen people left in the venue.
"Mr. Pu, can you sign your name for me?"
"Of course." Park Zhengyi didn't expect that he also had fans.
Just when Park Zhengyi signed his name on the notebook handed over by Hanzheng Min.
The fat man in front of me said a little shyly: 2.5:
"Mr. Pu, can you bring me an autograph of Ms. Li Zhenxian?"
"I'm a fan of his."
Park Zhengyi did not refuse, and asked the staff to remember Han Zhengmin's address, and then send this guy some LZ Entertainment peripherals, including Ms. Lee Jung-ham's signature of course.
"I am very grateful to Mr. Pu and Shihan Technology for bringing us MPMini. Many of my friends are envious of me owning an MPMan. Now I can share my happiness with them."
Hearing this, Park Zhengyi was slightly startled. At this moment, he seemed to have regained his original intention.
He realized the joy he felt when he thought of making an MP3 player on the plane.
At that time, his original intention was very simple, he just wanted to use technology to bring a better music experience to the public.
"Oh, this is what we should do. We will continue to innovate and make better products to serve the public. This is our original intention of making products at Shihan!"
Han Zhengmin firmly remembered Park Zhengyi's words and planned to use them as the title of his article when he returned. .