Chapter 174: Marketing Strategies
Chapter 174: Marketing Strategies
Having just finished eating, Huang Xiaochuan and Chen Zhe walked slowly, and Sang Weihong quickly caught up.
"Huang Xiaochuan, wait for me, I really need to talk to you."
Seeing that Sang Weihong had something to discuss with Huang Xiaochuan, Chen Zhe wisely made an excuse to leave.
Seeing that Sang Weihong was persistently following him, Huang Xiaochuan had no choice but to stop.
"Senior, didn't I already give you the proposal?"
"I know your proposal is very good, but it's missing an important element."
"What part?"
"Sales process."
Sang Weihong's words made Huang Xiaochuan extremely frustrated. "Are all of you pigs? You're afraid the teaching materials won't sell?"
Despite his frustration, Huang Xiaochuan stopped.
He gave Sang Weihong an example.
"Senior, do you know how pharmaceutical companies in Europe and America market their drugs?"
Sang Weihong, of course, had no idea. She shook her head, wondering what Huang Xiaochuan was up to.
"European and American pharmaceutical companies will periodically invite relevant doctors to participate in their medical seminars. At the seminars, they will inform these doctors about the characteristics of their products and invite them to speak on stage to share their medical insights. The seminars are for exchanging medical technologies, and the doctors who attend will receive an appearance fee sponsored by the pharmaceutical company."
"Of course, if a well-known doctor is invited to give an academic lecture, they can receive a substantial speaking fee. This fee is, of course, sponsored by the pharmaceutical company. After returning to their respective hospitals, these doctors will promote the drug to their patients. This is how pharmaceutical companies in Europe and America market their drugs."
Sang Weihong didn't understand the meaning at first and looked at Huang Xiaochuan blankly, wondering what this had to do with the sales of tutoring materials.
Huang Xiaochuan couldn't help but mutter a complaint to himself, "What a bunch of big-breasted, brainless people," because Sang Weihong's breasts were indeed quite large.
Helpless, Huang Xiaochuan could only be more direct: "What I mean is, invite leaders from the city and district education bureaus, as well as principals and teachers from various junior and senior high schools, to attend the seminar in the name of the training center. Prepare a gift or travel allowance for every attendee, and let them know that your tutoring materials can increase college entrance exam pass rates. Do you think they'll help promote it after they go back?"
"Make sure you do thorough preparations beforehand, praise your supplementary teaching materials, and also praise the quality of education in our junior and senior high schools in Shanghai. Say that under the leadership of our leaders and principals, our college entrance examination pass rate has been steadily improving, but if we can use our supplementary teaching materials, it can help us reach an even higher level."
"These people have been working in the education field for so many years, they can tell the quality of tutoring materials at a glance."
"Also, don't forget to share some of the fees with each school. For example, how much of a revenue each school can get from a set of math, physics, and chemistry materials. Money makes the world go round, and if everyone makes money together, that's how a business can last."
Sang Weihong finally understood, her mouth agape wide enough to fit a duck egg. She had no idea that business could be done this way.
Before Sang Weihong could recover, Huang Xiaochuan left. He wanted to go back to his dormitory for a nap, otherwise he would feel sleepy in class in the afternoon.
Sang Weihong stared at Huang Xiaochuan's back with stars in her eyes. Not only was her junior handsome, but he was also so smart. He was amazing!
Back in the dormitory, Huang Xiaochuan had just climbed into his bed when Ding Yi returned carrying a stack of food bowls.
After he entered the room, he threw the rice bowl on the table and began to complain.
"Are you guys cheating? Why do I always lose when I play rock-paper-scissors?"
Today, Wu Duo and Zhang Gaolei were asked by Dai Xiaoguang to help out, and they haven't returned yet. Only Huang Xiaochuan, Ding Yi, and Chen Zhe are in the dormitory.
Ding Yi's words were clearly meant for Huang Xiaochuan.
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Huang Xiaochuan had no intention of taking the blame. He stuck his head out from the upper bunk and looked at Ding Yi with disdain.
"You're ugly yourself and you blame others for being beautiful? You're saying we cheated? Then show me the evidence! You're just unlucky and you're making excuses for others. You need help!"
Ding Yi was so angered by Huang Xiaochuan's sharp tongue that he almost fainted. This guy had the worst mouth ever. Had he lost his mind? Why did he have to provoke him?
However, after glancing at the rice bowls on the table, Ding Yi pointed at them and said, "Two of these rice bowls belong to Senior Sister Sang. You're responsible for returning them to her."
Upon hearing this, Huang Xiaochuan immediately lay back down, saying, "Whoever took it should return it. Ding Gungun, you're really stupid. You could have just brought it to the cafeteria for dinner. Wouldn't she have come to you to get the basin? Why did I have to make a special trip for two basins? Don't you know I can earn two hundred points a minute? Wasting my time is the same as wasting my money."
Ding Yi lightly slapped his own face twice, "Serves you right for being so foul-mouthed!"
Chen Zhe, lying on the lower bunk, saw everything clearly. He wanted to laugh but was afraid that Ding Yi would take his anger out on him, so he turned over and struggled to hold it in, his whole body trembling.
Huang Xiaochuan only saw Wu Duo and Zhang Gaolei during afternoon class. Taking advantage of the teacher's absence, he asked, "Where did you two go? There was braised pork with preserved mustard greens for lunch today, you missed it, didn't you?"
Zhang Gaolei replied, "We ate in the teachers' canteen. They had not only stir-fries, but also braised pork with preserved vegetables. I was so full."
The other three were stunned.
Teachers' canteen?
Wu Duo explained, "Teacher Dai asked Lao Zhang and me to help out. I didn't expect the school to actually organize a group of teachers and students to compile tutoring materials for junior and senior high school according to the plan written by Xiao Chuan. Teacher Dai asked Lao Zhang and me to help out."
Ding Yi looked at Huang Xiaochuan and asked, "You wrote this proposal, why didn't Teacher Dai ask you for help? You know it best, don't you?"
"He doesn't know that I wrote the proposal. I specifically told my senior not to tell anyone. And you guys shouldn't go around telling everyone either. I have to keep an eye on the stock market! I don't have time to write tutoring materials with them."
The moment Huang Xiaochuan mentioned the stock market, everyone got excited.
Aside from attending classes, the group spent most of their time on stocks. The ever-rising stock market index meant their wealth was constantly increasing—what could be more exciting?
Therefore, everyone felt that it was reasonable for Huang Xiaochuan to use this excuse to shirk responsibility.
Just as Ding Yi was about to say a few more words, the instructor arrived, and the group paused their discussion.
After class, Ding Yi borrowed Huang Xiaochuan's phone to return a pager, then tossed his textbook to Huang Xiaochuan to take back to his dormitory, and ran off without saying where he was going.
He didn't even come home for dinner.
That evening, while the group was chatting and joking in the dormitory, a man walked in from outside. He had shiny leather shoes, his trousers were pressed crisply, and he was wearing a long-sleeved t-shirt with a small crocodile logo on the left chest.
Upon closer inspection, isn't that Ding Yi?
Huang Xiaochuan looked Ding Yi up and down several times, then reached out to touch Ding Yi's clothes.
Ding Yi slapped Huang Xiaochuan's hand away with a displeased look: "Hey! Don't touch me like that. These are all brand names. Be careful not to get them dirty. My cousin specially brought them back for me from Hong Kong."
Huang Xiaochuan looked at him with disdain and said, "This robe is a waste on you. You don't look like a prince even in a dragon robe."
Wu Duo was laughing beside him.
Zhang Gaolei asked, "Old Ding, how much did this outfit cost?"
"Over nine hundred RB is roughly equivalent to over fifteen hundred HKD."
Now that the stock market is booming and Zhang Gaolei has accumulated some wealth, his tone of voice is different from before. He no longer reacts with the same surprise when he hears Ding Yi's words.
"Not bad, not bad, you look quite stylish in this outfit."
"Look how eloquent Old Zhang is. Huang Xiaochuan, you jinx, shut your mouth right now."
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