stjorthotic Chapter 298 Live Streaming Section
Chapter 298 Live Streaming Section
Hearing Lu Ran's confident words, Old Wang was taken aback: "Not in closed beta?"
"No closed beta test," Lu Ran said. "I know this game too well; it doesn't need a closed beta test. Besides, time is tight right now, and we don't have time for all that. EA and Perfect World's new products are already in development, and Sakura Games' 'Samurai Warriors' is also coming over. If we don't launch 'League of Legends' before them, we'll be in a very passive position."
Old Wang frowned: "But what if there are bugs if we don't do an internal test?"
"Fix bugs as soon as they appear," Lu Ran said. "Fix them online, without shutting down the server. We'll fix whatever players report. Letting players test for us is much more efficient than testing ourselves."
He paused, then added, "Furthermore, the gameplay of League of Legends is already very mature, so there won't be any major problems. Minor bugs and balance issues can be fixed gradually after launch. The key now is—speed."
Old Wang was silent for a moment, then nodded: "Okay, I understand. The technical department will give it their all."
"Okay." Lu Ran looked at Xiao Yang, "Is the pre-launch plan ready in the operations department?"
Xiao Yang opened the folder in front of him: "Everything's ready. TUTU homepage pinning, splash screen Google Play, push notifications—we'll use all the resources. The pre-launch period is one week, divided into three phases."
She cleared her throat and began to introduce:
"Phase One, seven days to go. Release the concept poster and background story for League of Legends to let users know that this game is coming. The copywriting focuses on 'a brand new world'."
"Phase Two, three days to go. We'll release hero introductions and gameplay footage to show users what the game will look like. The tagline will be 'Forty heroes, waiting for you to battle!'"
"Phase Three, one day countdown. Release a CG trailer and server launch time to create a final sense of urgency. The tagline will focus on 'Summoners, are you ready?'"
Lu Ran nodded in satisfaction after listening.
"I'll handle the CG trailer," he said. "For the rest, just follow the plan."
Xiao Yang nodded and made a note in his notebook.
Lu Ran then looked at Lao Zhao from the marketing department: "How's the contact with the media going?"
Old Zhao put down his phone: "I've contacted over a dozen gaming media outlets, and they've all agreed to help with promotion. I've also talked to a few esports clubs, but they said they'll see after the game launches. As for game streamers, I've contacted a few popular streamers on TUTU, and they're all very interested and willing to help with livestream promotion."
Lu Ran thought for a moment and said, "Don't just contact TUTU's streamers. Contact streamers from other platforms too. Give them some exclusive perks—like limited-edition skins, priority access, etc. Having them promote us will be much more effective than us just giving up ourselves."
Old Zhao nodded: "Understood. I'll contact them right away."
Lu Ran continued, "There's one more thing—the live streaming section."
Everyone was stunned for a moment.
"TUTU currently has a live streaming function, but it's only the most basic one. I plan to take advantage of the launch of League of Legends to expand the live streaming section." He paused, then explained, "League of Legends is a game that's very suitable for live streaming. It's highly entertaining, generates a lot of buzz, and is competitive. If we can combine the game with live streaming, the effect will be greater than the sum of its parts."
He looked at Lao Wang: "Could the tech department improve the live streaming features before League of Legends launches? Basic functions like chat, gifts, room management, and trending recommendations are essential. Ideally, it should also be integrated with the game so players can start streaming with a single click within the game."
Old Wang thought for a moment: "A week is a bit tight, but we should be able to manage it if we squeeze it in. However, the bullet comments and gift system will put pressure on the server, so we need to prepare for server expansion in advance."
"Then let's do it," Lu Ran said. "Don't worry about the servers. Expand the capacity if necessary, add more servers if needed. We can't skimp on this money."
Old Wang nodded and wrote it down in his notebook.
Lu Ran then looked at Xiao Yang: "The operations department will coordinate with the promotion of the live streaming section. After League of Legends is launched, we'll focus on promoting the streamers who play it well. Give them featured spots, traffic support, and official certification—make them feel that there's a future for them on TUTU Live."
Xiao Yang's eyes lit up: "Mr. Lu means...we want to train our own group of League of Legends streamers?"
"It's not just about training," Lu Ran smiled. "It's about letting all League of Legends streamers know that streaming on TUTU is the best choice."
He didn't spell it out clearly, but everyone present understood.
Once League of Legends becomes popular, streaming rights will be a trump card.
Anyone who wants to stream this game on TUTU must abide by TUTU's rules.
Those streamers who benefited from the League of Legends live streaming boom naturally became even more closely associated with TUTU.
This move was a well-thought-out one.
After listening to this, Zhou Mingzhe couldn't help but sigh inwardly.
Lu Ran is a master at product development and also a master at business planning.
With each step he takes, he can see at least three, five, or ten steps behind him.
"There's one more thing." Lu Ran looked at everyone, "This week, besides developing 'League of Legends,' we have another goal."
He held up one finger: "Let's push TUTU's daily active users to over 100 million."
There was a moment of silence in the conference room, followed by a low murmur of discussion.
100 million daily active users.
A month ago, no one would have dared to imagine such a number. But now, TUTU's daily active users have reached 92 million, just 8 million away from 100 million.
Eight million isn't a huge amount, but it's not a small amount either. If League of Legends does a good job with its marketing, it's not impossible for it to ride this wave of popularity and surge in sales.
"What does 100 million daily active users mean?" Lu Ran's voice wasn't loud, but every word was weighty. "It means that TUTU has officially joined the ranks of top-tier internet companies. It means that we are no longer that small company, and it means that we are qualified to sit at the same table and negotiate with giants like Tencent, Weibo, and NetEase."
He paused, his gaze sweeping over everyone.
"This goal wasn't set for me, it was set for Tutu Technology, and for everyone here. If Tutu can reach 100 million daily active users, our company will transform from a promising startup into a truly significant gaming company."
"This weight will be reflected in our valuation, in our income, and in everyone's bonus."
The atmosphere in the meeting room immediately became lively.
Old Wang was the first to speak up: "Don't worry, Mr. Lu, the technical department will do its utmost. We guarantee that League of Legends will be launched within a week."
Xiao Yang chimed in, "The operations department has already prepared the promotional plan. I guarantee that this week, all TUTU users will know that League of Legends is coming."
Old Zhao spoke last: "On the marketing side, the coordination with media and streamers is also underway. I'll try to contact all the streamers I can before the game launches."
Lu Ran nodded in satisfaction: "Okay. It's settled then. Everyone, please work hard this week. Once League of Legends is released and TUTU's daily active users reach 100 million, I'll treat everyone to dinner."
"What are we eating?" Tan Yu appeared at the conference room door at some point, peeking in with a grin. "Brother Lu, I want to mooch a meal too."
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