My capital is quite large.

Chapter 103 The Belated Tencent Weibo

February has arrived.

Just as netizens were still basking in the afterglow of Haofeng's hit dramas and popular variety shows, Tencent's counterattack, Tencent Weibo, which it had been holding back for more than half a year, was officially launched amidst great anticipation!

Backed by QQ's hundreds of millions of registered users, and with the carpet bombing of pop-up windows in the lower right corner, Tencent Weibo saw an exaggerated surge in registered users on its first day of launch!

However, in the president's office of Haofeng Network in Jinling Xianlin Science and Technology City, Li Feng felt completely unmoved.

"Mr. Li, Tencent's offensive is really fierce. With QQ's one-click import of contacts, their initial user acquisition speed is indeed much faster than ours back then." The Weibo project manager stood aside, his tone revealing a hint of worry.

"What's the use of speed? It's just a dead city with an empty shell."

Li Feng's lips curled into a mocking smile: "Take a closer look at their platform. How many real people are actually speaking?"

The project manager paused for a moment, then quickly opened the Tencent Weibo web version to take a closer look.

really!

Although the number of registered users on Tencent Weibo is astonishing, the atmosphere on the entire square is lifeless!

Most of the so-called celebrities who were paid a lot of money to come to the event were unknown second- or third-tier actors, sports stars, or high-society influencers who put on airs.

The content they post is either dry, official press releases or inspirational stories that nobody can understand.

The comments section below was even worse; apart from a few paid trolls spamming the screen, there was absolutely no passionate interaction from real fans!

"Do you understand now?"

"What's the core of social media? It's watching the drama unfold! It's gossiping! It's the emotions of fans fighting and voting for their favorite idols!"

"I hold the exclusive social media publishing rights for all the top-tier celebrities and leading actresses in the Chinese entertainment industry for the next three years!"

"Without these celebrities posting their daily lives and stirring up trends on the platform, and without fans fighting tooth and nail for the title of top influencer on trending topics, even if Tencent dragged in all of China's netizens, it would still be a stagnant pool!"

"With just a few sports stars and pedantic online influencers, how dare he try to wrest control of public opinion from me?!"

This analysis truly reassured the Weibo project manager.

Indeed, without high-quality core content creators, a platform is just an empty shell.

While Tencent Weibo may seem to be making a strong push, it actually poses no real threat to Haofeng Weibo's ecosystem.

"However, this move by Tencent has given me a reminder," Li Feng said thoughtfully.

"Our Weibo audience is indeed too heavily influenced by the fan culture within the entertainment industry. Our presence in the male-dominated lower-tier market of sports and esports is still somewhat weak."

The project manager's eyes lit up: "Mr. Li, so you mean...we should acquire a male-dominated online community like Hupu and attract the fans here?"

"Acquiring Hupu?"

Li Feng looked at him like he was an idiot: "Do you think the company has too much money to burn?"

"Going to make money off those straight male fans? Don't you know that in the hierarchy of commercial value, men's spending power is less than a dog's?!"

Why did Hupu, which had been around for so many years, fail to go public?

It's all because those straight men who pontificate on forums every day and argue for three days and three nights over LeBron James and Kobe Bryant are unwilling to spend even a single penny on the platform!

"The ultimate goal of social networking is monetization. Trying to build a traditional sports community is a dead end that's all effort and no reward."

Li Feng stared intently at the whiteboard in the conference room, "The esports section that can make these young people willingly spend money and even reap the benefits of female fan economy..."

"It's esports!"

"We absolutely cannot let penguins gain the upper hand in this field!"

Li Feng got up and quickly wrote down the strategic plan on the whiteboard.

"The Chinese version of League of Legends still needs time to be polished, but before it goes live, we must build up the domestic esports framework and ground promotion network!"

"Notify the gaming department to organize the first [Haofeng Cup National College Tabletop Game Esports League], using *Sanguosha Online* as a pilot game!"

"No need to make it too high-end, the main focus is on grassroots participation! Let's start with a prize pool of one million RMB as a trial, divided into four competition zones: East, South, West, and North!"

"Let our ground promotion teams go deep into every university campus and internet cafe across the country, putting up posters and banners! We not only want to organize the competition, but also cultivate our first batch of officially certified commentators and referees in each competition region!"

Using "Three Kingdoms Kill" as a trial will not only greatly stimulate the number of online players in "Three Kingdoms Kill Online", but also lay out a nationwide ground promotion network in advance for the Hundred Cities League and University League after the launch of the Chinese server of "League of Legends"!

"Understood, boss! I'll coordinate with the gaming department right away and get the framework for this esports event set up!" The supervisor accepted the order and left.

……

After seeing the project manager off, the office door was gently pushed open, and Zhang Xinyu walked in carrying a stack of documents.

"Boss, this is the monthly financial report and operations briefing that the music division just sent over last month."

Zhang Xinyu opened the document and softly reported, "The digital rights to the dozen or so top singers we signed have been fully integrated into Tiantian Music, which is now called Qishui Music. Currently, the software's download volume ranks first on mobile devices."

"In addition, the promotion of Han Geng's first solo album after returning to China has been fully launched, and fans are buying physical CDs and digital albums with great enthusiasm. Also, the national tour of The Voice of China champion Deng Ziqi is progressing steadily, and tickets for the first stop in Guangzhou sold out in three minutes..."

Zhang Xinyu was preparing to continue reading through the various tedious data.

"Alright."

Li Feng waved his hand impatiently, interrupting her report.

"Is this paltry sum of money worth you coming all the way here to read it to me? Do you think I have nothing better to do?"

"I've said it before: in Haofeng's business plan, the music section is at best an add-on to complete the ecosystem, a tool to keep users occupied during their spare time."

"Its profit margin is less than a fraction of what the mobile game matrix makes in a day. From now on, the department director can just create a large spreadsheet to summarize the data for these peripheral businesses themselves; don't waste my time on it."

Faced with her boss's reprimand, Zhang Xinyu obediently closed the document.

"Yes, the boss is right. Xinyu will remember that."

In the face of absolute capital, the music industry does indeed appear far too weak.

……

at the same time.

The cast and crew of "iPartment 2" are about to wrap up filming.

In the corner of the rest area, Li Xin was sitting on a folding chair, holding a script in her hand, but she couldn't concentrate on reading it.

Her gaze was fixed on a Weibo post by Haofeng Film & Television on her phone screen.

[The youth film "You Are the Apple of My Eye," adapted from the novel of the same name by Giddens Ko and fully produced by Haofeng Films, officially began production today! The lead role of "Shen Jiayi" will be played by our rising star actress, Ni Ni!]

Looking at Ni Ni's face on the poster, wearing a school uniform and exuding a pure yet alluring charm, Li Xin felt a tightness in her chest.

If Yang Mi and Liu Yifei get top-tier resources because they have more experience and a higher starting point, then she'll accept it.

But what about Ni Ni?!

A complete newcomer who joined the company later than her and had never even filmed a single scene!

She's already starred in "Love is Not Blind," had a cameo in "Let the Bullets Fly," and played the second female lead in "Lost in Thailand"... These three movies haven't even finished filming yet, and now she's getting another role in a tailor-made youth blockbuster!

"In the company, besides those four leading ladies, I was originally the one who firmly held the fifth position!"

Li Xin cried out in his heart.

She played the lead role in the nationally popular hit drama "Meteor Shower." In terms of popularity and fan base, how could she be inferior to Ni Ni, who suddenly appeared out of nowhere?

But now, to the outside media and fans, who seems more like the fifth rising starlet being heavily promoted by the company?

Ni Ni is already a movie star with four film projects under her belt, while Li Xin's schedule remains blank after filming "iPartment 2"!

"I can't wait any longer... If I wait any longer, I'll really be marginalized."

Jealousy, panic, and resentment gnawed at Li Xin's facade of innocence like venomous snakes.

After much deliberation, she finally made the difficult decision.

Holding her phone, she walked to a deserted corner of the film set, her fingers trembling slightly as she dialed a number she had never dared to call herself.

"Hello, who is this?" Zhang Xinyu's slightly languid voice came from the other end of the phone.

"Secretary Zhang... it's me, Li Xin." Li Xin's voice was a little tense.

"Oh? It's Xin Xin. What's up?"

"Secretary Zhang, our filming is about to wrap up. I'd like to take this opportunity to return to the Jinling headquarters to personally thank President Li for his guidance and also to ask about our future work plans."

Li Xin gritted her teeth and gave the most respectable excuse she could think of.

On the other end of the phone, Zhang Xinyu chuckled softly, not tearing down her pathetic attempt to cover up her predicament.

"Oh, Xin Xin, your intentions are good. However, Mr. Li's schedule has been packed these past few days with the company's new project, and he can't even schedule his usual briefings."

"How about this, Mr. Li might have some free time at Zijinshan Manor the day after tomorrow evening, so just come over then."

"Remember, it's the night after tomorrow, don't be late!"

beep……

The phone hangs up.

Hearing the busy tone on her phone, Li Xin leaned against the wall as if she had collapsed.

We're going to the manor the night after tomorrow.

This ostrich, which had always kept its head buried in the sand, ultimately could not resist the allure of fame and fortune.