This person really knows how to be reborn!

Chapter 40: The Business War

While eating on the pedestrian street, Zeng Cheng asked Yu Baiwei, "You've been swimming with me every afternoon these past few days. Doesn't your mother have any objections?"

It's a bit too quiet on Chen Danqing's side, which doesn't fit Zeng Cheng's perception of this type of lady.

He thought that the chance encounter that day would trigger the "I'll give you five million, leave my daughter" scenario.

Yu Baiwei quickly explained to Zeng Cheng that her mother had been busy divorcing her father and was away from home nine days out of ten, so she didn't have much time to take care of her.

"divorce?"

Zeng Cheng was quite surprised, but he didn't ask any further questions.

Yu Baiwei will say what she wants to say herself; if she doesn't say it, it means she doesn't want to.

Before we knew it, more than half a month had passed, and the timeline had moved from July to August.

The weather grew hotter, and the cicadas in the trees became even noisier, as they sought to complete an even grander mating in this magnificent summer and usher in a great harmony of life.

Over the past two weeks, Zeng Cheng has remained busy and fulfilled.

If I had to sum it up in one sentence, it would be: making money, fucking making money!

Spend your energy equally.

Half of it goes to the stock market, and the other half to the arcade.

By using his rebirth ability to teach Big A, he quickly earned the five million he needed.

At the same time, he opened a separate account for Yu Baiwei and poured the remaining five million yuan from her card into the stock market. During the final frenzy of this bull market, he made a series of crazy operations and successfully turned the five million yuan into fifteen million yuan.

Although Yu Baiwei certainly didn't lack those tens of millions, Zeng Cheng had his own principles. He believed in reciprocity and couldn't let the girl's money go to waste.

Then, when the market continued to climb and even the aunties at the vegetable market started to get involved, Zeng Cheng decisively chose to withdraw.

Li Xingzhi expressed his incomprehension regarding this.

"Brother Cheng, the stock market is still soaring, why did you withdraw?"

Zeng Cheng's reply was pretentious.

"Chirp, listen carefully. Your father is going to teach you a lesson. Whether it's the stock market or the business world, always remember one thing—never try to earn the last penny."

This statement was not Zeng Cheng's own summary, but rather said by Li Ka-shing, currently the richest man in Hong Kong.

Although there are many things to criticize about this old man, he is truly skilled in business and is worth learning from.

"Never earn the last penny..."

The reasoning behind this is quite simple. Li Xingzhi, after all, got into a 985 university on his own merit, so he could understand it, but his eyes were still full of reluctance.

After all, Cheng Ge can earn hundreds of thousands of dollars every day he manipulates things, a sum that many families can't save in a lifetime.

It is no wonder that the concept of "unity of knowledge and action" has always been highly praised by the ancients, because knowing and doing are two different things.

Zeng Cheng must have been financially independent in his previous life and was no longer a slave to money, which is why he was able to control his greed.

A few days later, the stock market began to plummet without warning, and news of stock investors taking to the rooftop began to appear online.

Li Xingzhi was then startled and broke out in a cold sweat.

He also realized his own limitations and vowed never to touch stocks in his life.

First, he lacked Cheng Ge's foresight.

Secondly, they lacked the decisiveness to simply walk away.

After operating the arcade for a week according to the previous model and collecting enough market feedback, Zeng Cheng chose to close it down.

Just as Zeng Cheng had predicted, several key employees conspired to line their own pockets.

But little did they expect that Zeng Cheng had already prepared a solution.

It could even be a case of entrapment.

After gathering the evidence, Zeng Cheng sent them all to the police station with a single phone call.

Before calling the police, these guys broke down in tears, knelt down on the spot, and kept slapping themselves.

Li Xingzhi felt a pang of pity as he watched – he had been running the shop for most of the time and had developed a strong bond with these long-time employees.

So he pleaded for these veteran employees.

"Brother Cheng, I think they've already realized their mistakes... so let them off this time?"

Zeng Cheng did not give Li Xingzhi that face.

Instead, it completely revealed its cold-blooded and ruthless side.

This also served as an opportunity to teach Li Xingzhi another lesson.

"Hey, there's a saying that goes like this—"

"Some people apologize to you not because they know they were wrong, but because they know they are going to die."

"Believe me, there's no such thing as a prodigal son returning home that's more precious than gold. It's just a turtle coming ashore to catch its breath. Put away your overflowing sympathy. With that free time, I suggest you think about what we Earthlings should do if the Trisolaran fleet attacks."

After eliminating the destabilizing factors in the arcade, Zeng Cheng began sweeping reforms.

The first step is to renovate.

The style should be trendy and more in line with the tastes of young people.

Then they spent even more money to purchase many new machines.

As for the manpower shortage caused by sending those key employees to the police station—just rehire them, it's no big deal.

To paraphrase a certain capitalist who deserves to be hung up like a streetlamp.

You won't do it? Plenty of people will!

In a country like Tokyo, you can't find three-legged toads, but you can't find many two-legged people.

The arcade reopened after being closed for half a month.

Zeng Cheng started spending money to build momentum several days in advance.

Parade of floats, distribution of leaflets, and contacting the city's TV station and several newspapers to launch a massive publicity campaign.

At the same time, a cooperation agreement was reached with a group of vocational high school girls.

Let them wear JK uniforms to the arcade whenever they have free time.

The coins are free, and you also get a daily allowance of fifty yuan.

The girls already loved going to the arcade to dance provocatively, and now they don't have to spend any money and even get a stipend, so of course they're more than happy to do it.

Zeng Cheng's marketing strategy is somewhat similar to that of bar girls in nightclubs.

It may be cliché, but the effect is undeniably amazing.

With the support of many factors, the arcade became extremely popular after its reopening.

Soon the data for the first three days came out—customer traffic had increased two or three times, and revenue had reached four or five times the previous level.

The former benefited from promotion, and the JK girls' dance moves were indeed quite seductive.

The latter is because Zeng Chengxin was ruthless enough.

The first new machines purchased were all high-capacity coin eaters.

Secondly, Zeng Cheng also selected about ten girls from that group of sexy dancers who had a first-love vibe and recruited them into his team.

After a brief training session, they launched a playmate service.

This service is not cheap.

It cost fifty yuan per hour—which was an extremely high expense in 2009.

After all, back in 2009 in Texas, a KTV hostess would only get two or three hundred yuan for a night of touching a customer.

This service was very popular after it was launched.

Honestly, which man who likes playing games hasn't fantasized about having a young and beautiful girl to play with?

They didn't have that charm during their student days, but now Zeng Cheng is offering them a chance to make up for that regret, only charging a service fee of "a little bit".

What defines a good person?

That's what you call a good person!

The law of conservation is everywhere; some rejoice while others grieve.

The number of players in a city is basically fixed.

Zeng Cheng's operation was so successful that it naturally created a siphon effect, drawing away most of the players from other arcades.

The owners of other arcades were naturally in a panic.

I didn't intend to play dirty tricks at the beginning.

They sent employees and even came personally to learn from their experience.

After observing for a while, they found that they couldn't replicate Zeng Cheng's playing style.

Whether it's renovating, purchasing new equipment, ramping up advertising, or even hiring those sexy dancers and paid companions, none of these things require spending money.

That's where the problem lies.

Money is easy to spend, but difficult to get back.

Zeng Cheng has already gained a first-mover advantage, but it will be much harder for him to catch up.

After much deliberation, none of the business owners had the courage to make such a decision.

However, some people had ulterior motives and resorted to underhanded tactics, which led to President Zeng's first "business war" after his rebirth.

Why the quotation marks? Your brother Cheng has the stars and the sea in his heart, he doesn't even consider these few colleagues a threat.