Chapter 379 Lei Jun's Big Machete
Chapter 379 Lei Jun's Big Machete
Most importantly, Shin Jong-jun knew that this phone wasn't without heat dissipation; although it wasn't particularly well-designed, there were still copper plates present.
This shows that the ice dragon Qualcomm mentioned at its press conference doesn't exist at all; it's clearly just a small fire dragon.
The technical lead who had received the lobbying fee coughed and then reminded him:
"Mr. Shen, this is an engineering sample. The heat dissipation solution has not yet been optimized. If we use our best heat dissipation technology, it should be able to keep the heat within an acceptable range."
The key point is that if we don't use Qualcomm's Snapdragon 801, our Galaxy S5's performance will be outclassed by Transsion.
Our Orion processor won't be in mass production until the second half of next year at the earliest, and internally it's estimated to be 20nm; they're under a lot of pressure with 14nm.
Shin Jong-gun placed his phone on the table, unsure of what to do with his hands.
He was very clear about the processor roadmap of his own semiconductor division.
The previous generation Orion 5410 used a 28nm process, which was completely outclassed by Transsion's 910.
The next-generation Orion 5432 is 20nm, and its performance is estimated to be similar to that of the Snapdragon 801, but mass production will not begin until the second half of 2014.
The S5 may be released in the fourth quarter of this year, and it will still use the 14nm process.
There will be a gap period of six months to a year in between.
Without the Fire Dragon 801, Sansang would only be left in the dust behind the Legend.
"Contact Qualcomm and schedule a time to discuss the purchase." Shen Zongjun finally made his decision. Although he knew this was a hot topic, he had no right to refuse.
"But if you want to lower the price, let our orders speak for themselves."
…………
At almost the same time, Kyoto Rice Technology...
Lei Jun was also looking at the specifications of the Fire Dragon 801. His expression was strange, like he was looking at a very expensive item in a supermarket.
I want it, but I don't think it's worth it.
Lin Bin, sitting opposite him, also hesitated and shook his head:
"Old Lei, the Fire Dragon 801's benchmark score is much higher than the Taishan 910, and it has broken the 6 mark for the first time."
If our next-generation flagship chip doesn't use this processor, it will truly be uncompetitive in the market.
"The last batch of Mi Fans will face immense public pressure at that time."
Lei Jun also showed a hint of helplessness. Although rice noodles are the biggest weapon, they are also the best at poking his trachea.
Sometimes he gets so angry at these people, even though he was the one who taught them how to read a processor...
Once these people understood the situation, they instantly felt that the Dragon 600 processor and some MediaTek chips used in the rice were garbage, and they showed no gratitude whatsoever.
[Zhao Ming: Isn't this the work I did? Why are you taking on more work for yourself?]
Lei Jun put down the parameter table, his eyes darting around for a moment. After all, there were still more than 100 million Fire Dragon 800s in the warehouse... What to do with these Fire Dragons was still a problem, and now a new big brother had arrived.
Qualcomm's product iteration speed is really frustrating.
"What about power consumption? I'm talking about actual power consumption, don't give me a bunch of Pokémon."
"The actual test results are 35% higher than the Taishan 910," Lin Bin answered truthfully. "However, Qualcomm claims that it is within a controllable range."
Our test prototype performed reasonably well, meeting our initial promotional claims.
As the advertising slogan says, it's "born for fever," so it seems the Fire Dragon 801 is burning quite a bit.
Lei Jun sighed and paced back and forth in his office.
Dami phones have always focused on cost-effectiveness, resulting in very thin profit margins and extreme sensitivity to supply chain prices.
The already difficult days became even more difficult after Honor of Kings entered the fray.
He tried various paths, but all ended in failure.
He had considered changing his major, but the price was a factor.
The official price of the Qualcomm Snapdragon 801 is currently $75, which is about half the price of the Tasman 710.
If we were to use Mount Tai instead, let alone whether we could win, even if we could, the price wouldn't be less than $100.
This cost will make the pricing of the Mi phone uncompetitive.
Therefore, they only have this one option.
"Go and negotiate," Lei Jun stopped in his tracks. "We must bring the price down."
Their chips have power consumption issues, and that's our leverage.
In addition, we're in contact with Transsion, and if possible, we'll also release a phone with the Taishan 710 chip.
Lin Bin nodded, got up and left, but he didn't think the 710 concept car would actually come out. After all, Lao Lei had suffered so many losses at Transsion, how could he possibly reconcile?
Meanwhile, presidents of various mobile phone businesses lined up to meet with the head of Qualcomm's mobile business.
Most of them held a purchase intention letter in their hands, their faces beaming with smiles, but in their hearts they were all cursing... Damn it, Qualcomm made a profit again.
…………
The meeting place agreed between DaMi and Qualcomm was the 19th floor of the headquarters.
Lei Jun brought Lin Bing and the rice supply chain director with him.
On Qualcomm's side, it's Senior Vice President and General Manager of Mobile Business, Murkcroft.
The other party was a very typical American professional manager, but he had a weakness: he liked to start negotiations by talking about golf for 10 minutes.
Lei Jun wisely gave him the opportunity, and after praising him for a while, he finally got down to business.
"Mr. Moore's golf skills are truly admirable, and I hope to have the opportunity to play a game with you sometime."
However, time is of the essence, so how about we discuss the price first?
After finishing his praise, Lei Jun took a rice test report out of his briefcase and pushed it on the table.
The above is the power consumption measurement data of the Fire Dragon 801 engineering prototype by Dami Company.
The Asphalt game that was running continuously at the press conference only achieved a frame rate of 35 frames per second on the Dami engineering prototype, and in the worst case, it would drop below 30 frames per second.
Lei Jun didn't write down the worst-case scenario, giving Qualcomm some face. He believed that the Qualcomm engineers would understand the data.
"Mr. Moore, and this temperature, a high of 47.3 degrees, has exceeded the acceptable comfort range for consumers."
The power consumption curves shown at your press conference differ significantly from actual performance.
"If it weren't for its truly powerful performance, we wouldn't have bought this chip at all."
Moorcroft's expression changed slightly; this was the first manufacturer to dare to reveal this flaw during negotiations.
However, it is still a seller's market, and they still have the upper hand, so they quickly resumed their professional smiles.
"Mr. Lei, the heat dissipation solution for the engineering prototype was not optimized, which is an industry practice."
The mass-produced version will be greatly improved.
Trust me, and trust TSMC's technology.
But Lei Jun didn't take the ladder; he stared into the other man's eyes and continued his aggressive statement:
"How much has it improved? Do you have specific data?"
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