stjorthotic Chapter 90 Is this really wheat?! Cooperation Achieved!
Chapter 90 Is this really wheat?! Cooperation Achieved!
Chapter 90 Is this really wheat?! Cooperation Achieved!
The first supermarket to visit the farm was Walmart.
Generally speaking, large supermarkets have fixed partners.
They don't consider others, and they certainly won't come to investigate in person.
But Xu Ran's farm is different.
The extra-large red tomatoes and sunflower oil produced previously were of very high quality.
It's important to understand that business competition constantly assesses the strength of one's rivals.
Especially when a competitor launches a new product, it's essential to thoroughly test it.
When Yonghui was selling sunflower oil before, other merchants noticed it.
They even secretly tested the sunflower oil.
The test results were completely unexpected.
Not only is it all-natural with no additives, but it also has extremely high nutritional value, making it better than any sunflower oil on the market.
It could even be described as the pinnacle.
The price of this sunflower oil later went up.
Therefore, ordinary people may not know the brand name "You Ran Farm", but the managers of these supermarkets certainly do.
They also marveled at where Yonghui found such a great partner brand.
Now, the wheat at Youran Farm has ripened and is ready to be used to produce wheat flour.
Before production, someone will examine the growth of the wheat, and then grind the sample into flour for testing.
So when Walmart learned that Youran Farm was seeking cooperation, they immediately sent people over.
This is the power of branding.
Xu Ran's farm welcomed several guests today.
The people who came were inspectors from Walmart.
The person in charge is named Shen Wei, a thirty-year-old man who looks very energetic.
Xu Ran chatted with them for a few minutes, then led them to the wheat field.
Before he even got there, Shen Wei could see the wheat on the farm from afar.
At first glance, he thought he was seeing things.
Shen Wei graduated with a master's degree from an agricultural university. During his studies, he farmed every day and has a deep understanding of the habits of crops.
He naturally knew what wheat should look like.
"No, this is your farm's wheat? It's so tall?"
"Are you sure this is wheat?"
Shen Wei stared in disbelief and quickened his pace to walk over.
Other researchers were also traveling with them, and they quickly followed.
"Yes, premium varieties. The ones I produce here are definitely not ordinary varieties."
"It grows relatively tall, produces larger ears of wheat, and has a higher yield."
Xu Ran replied with a smile.
They walked this way, with three Border Collies and a wild boar following behind.
Xu Ran had told them about wild boars, saying they were as docile as domestic pigs and didn't need much attention.
The researchers were quite scared at first, but they gradually got used to it.
Shen Wei came to the side of the wheat field, picked up an ear of wheat, examined it carefully, and then rubbed open the kernels inside to judge their quality.
This wheat is simply perfect wheat.
It's a textbook example of wheat.
Their university also has dedicated wheat experimental fields, but they've never produced wheat of this caliber before.
"This wheat variety has really good traits."
"Absolutely perfect."
"However, we don't know the content of the fruit's components; we'll have to do a special test first."
"If there had been such ears of wheat in the Ming Dynasty, Yang Xian wouldn't have needed to spend a fortune to buy them from Southeast Asia. He could have simply presented them to Zhu Yuanzhang and been hung up by him."
Shen Wei exclaimed in admiration.
Xu Ran replied with a smile, "Some of them are already mature, and we can take some samples with us for testing."
"It's because my wheat is of good quality and the price of wheat is relatively low this year that I plan to turn wheat into flour."
"We'll focus on producing premium flour."
"I've actually thought about brewing wine and baking, but the processes are quite complicated and difficult to manage. Making flour is the easiest option."
Shen Wei nodded.
Xu Ran's idea is correct.
Growing your own wheat will definitely earn you more than selling it to merchants.
"Okay, today we're mainly here to inspect the current condition of the wheat to ensure the cooperation is genuine, and then we'll send it for testing."
"Boss Xu, our manager values the Youran Farm brand very much. The crops produced here are excellent, and the level of professionalism is extremely high."
"It's no exaggeration to say that your wheat is definitely qualified to participate in this year's Agricultural Expo."
"It will definitely be exhibited."
Shen Wei suggested.
Shen Wei graduated from an agricultural university, so he had a lot of exposure to academic matters, including agricultural expos, exchange meetings, and so on.
Xu Ran was also familiar with agricultural expos. Generally, local governments would occupy a booth to promote their local specialty agricultural products, and most of the booths were large businesses that cooperated with the government.
He didn't want to join in the fun at his little farm.
It would be great if we could make a name for ourselves locally.
"That's unnecessary. I grow wheat to develop my farm, and participating in agricultural expos is too much trouble."
Xu Ran rejected his suggestion.
Just then, Xu Ran saw some researchers approaching the cabin from afar and quickly warned them, "Don't go near the cabin!"
"There's a wild giant panda living here. We don't interfere with it, so please don't get close!"
Hearing Xu Ran's words, the group of people were all stunned for a moment.
"Giant panda?"
"A live giant panda?"
Shen Wei looked at Xu Ran, his face filled with horror.
"Yes, isn't my farm a wildlife sanctuary? There's a giant panda that's decided to stay here and won't leave, so we're keeping it here."
"It won't have much of an impact on farm life."
Xu Ran explained.
Everyone's eyes turned toward the wooden house.
Just then, the giant panda Tangyuan emerged from the wooden house, looking sleepy.
When it saw a stranger, it froze, its eyes widened, and after looking it over, it climbed back into the wooden house.
It's clear that it doesn't like outsiders.
"It really is a panda!"
"Wow, they even keep pandas here!"
"This farm is amazing!"
The three of them exclaimed in surprise.
Shen Wei was shocked once again.
Before coming here, he thought that Youran Farm should be a technology company related to agricultural products, and at the same time have its own planting fields.
But after arriving, I discovered that it was a very well-managed farm.
Tomatoes and cucumbers are grown in the greenhouses, and wheat is grown in the fields.
There's also a vegetable garden where seasonal vegetables are grown to meet the needs of daily life on the farm.
The farm was very clean, and the atmosphere was particularly comfortable.
Most importantly, wild boars and pandas are also raised here.
Away from the big spectrum!
Next, Shen Wei and his group selected some wheat as samples, packed it in a burlap sack, and took it back with them.
"We hope to have a deeper cooperation with Youran Farm. For example, we would like to sign orders for sunflower oil and extra-large red tomatoes next year."
"High-quality products are what we always strive for."
Before leaving, Shen Wei made a suggestion.
"Sunflower oil should be fine. We'll expand production next year and produce a lot of sunflower oil."
"We have a long-term contract with Yonghui to supply tomatoes every year, but the quantity may not be enough."
Xu Ran agreed.
"Okay, I'll report this to the manager. We hope to continue our cooperation next year if there's an opportunity."
Shen Wei agreed.
After Shen Wei left, the employees immediately surrounded him.
Wang Hai was the first to ask, "Brother Ran, how did it go? Did the deal go through? Is there a market for our wheat?"
Everyone is quite concerned about the farm's operation.
After all, when the farm is doing well, everyone's lives improve as well.
Xu Ran is quite generous.
"It depends on the test results. After all, the amount of wheat we're cooperating on is quite large, and we're targeting a high-end brand, so there will be more testing steps."
"Now we're just waiting for news."
Xu Ran responded.
"There's definitely no problem!"
"Anyone who buys our wheat will know its quality!"
Everyone immediately agreed.
If you just find any merchant to buy wheat, it's very simple.
Any large-scale plantation attracts countless eyes.
The crops weren't even ripe yet, but all sorts of business people came over.
The same goes for Xu Ran's place; people still frequently come here asking if he sells wheat and offering high prices.
These are all just talk; the prices they usually offer aren't high.
Xu Ran ignored him completely.
He'd be better off running his own channels.
To Xu Ran's surprise, the results came out the next day.
Shen Wei said that the wheat is of very high quality, highly refined, nutritious, and has plump grains.
After being ground into flour, it has an excellent consistency.
Walmart is willing to partner with Yuran Farm to produce branded flour. Yuran Farm will be the manufacturer of the brand, while Walmart will be the seller.
Upon hearing this news, Xu Ran readily agreed.
"Boss Xu, there's something else, it's my personal matter. I told one of my teachers about the wheat situation, and that teacher wants to come to the farm to take a look."
"Is this okay with you?"
"I just came to take a look. I'm all alone. I only go to the wheat fields; I won't go to the greenhouses."
Shen Wei asked again.
These were all minor matters, and Xu Ran didn't think much of it, so she agreed.
After all, only he himself could grow the same type of wheat.