stjorthotic Chapter 239: Becoming an Internet celebrity! A request from a joke teller!
Chapter 239: Becoming an Internet celebrity! A request from a joke teller!
Chapter 239: Becoming an Internet celebrity! A request from a joke teller!
The news Chen Jincheng was reading was about the recent negotiations between Kuaishou and ACfun, and the full acquisition of ACfun.
Many people may not know about the company ACfun, but this company has a huge impact on the entire Internet and short video platforms.
He actually forgot about it.
Kuaishou should have integrated ACFUN's resources by now and will soon launch ACFUN's unique barrage function and new algorithms for special information data.
This allows Kuaishou to interact between videos, and there is a sense of time and space interweaving between the barrages.
Later, many people watched the video and clicked on the barrage, and the previous barrage would appear. Some people would even report the time: So-and-so watched it with his real name on what year, month and day!
There will be people who will continue to take over, and watch it with their real name on a certain day of a certain month of a certain year.
That is to say, the barrage of comments from every day before can be seen by others behind.
This kind of barrage function is available on almost every video platform, but no one knows that it was created by ACfun, which was acquired by Kuaishou.
It’s a pity that the Internet is a big copycat. Not long after this feature came out, it was quickly copied by all online platforms.
Of course, it was not this that made Kuaishou surpass Yinyin in daily active users in 19, but the special information data algorithm of ACFUN, which Kuaishou used to carry out algorithm reform.
This kind of algorithm reform even forced later developers like Yanyin to copy and reform it, otherwise they might have been beaten to death on the beach by the chopsticks.
It is precisely this special algorithm that caused the once popular internet celebrities to disappear from the limelight and no one cares about them.
People who play the game should remember that before 19, every time you opened the recommended videos, there would be those popular internet celebrities recommended, even if you didn’t follow, like or comment on them, especially those PK anchors you didn’t want to watch, but they would always recommend those PK anchors, which was very annoying.
That’s the limitation of the old recommendation algorithms.
The same is true for chopstick hands.
Although both parties had a traffic pool PK mechanism at that time, internet celebrities with a large fan base always had more advantages. In addition, the platform also had a popularity algorithm recommendation within 3 days, so that videos of internet celebrities with many fans and high popularity would always be placed on it.
Even if these internet celebrities' videos have no novelty, creativity, content, or entertainment value.
To put it simply, newcomers cannot make a breakthrough, lack competitiveness, and the situation is stagnant.
Later, a new algorithm came out for Kuaishou, which divided the traffic. The original 30% of the traffic maintained the original algorithm and was given to those already famous Internet celebrities, while the remaining 70% was used for a new algorithm for random traffic push, allowing more newcomers to come to the fore.
This led to the era of the flourishing of internet celebrities, and it also allowed platforms to no longer be bound or held hostage by internet celebrities.
A simple difference is that before Yanyin launched this algorithm, those top internet celebrities were very impressive in their live broadcasts. They would always say, "I will go to Yanyin tomorrow and ask her to do this and that." Later, it became that Yanyin could ban these top streamers at will, and after banning one, she could immediately promote another one through this algorithm.
Even the most popular internet celebrities would ask "Dad Yanyin, please spare my life."
The 70% of traffic will create more and more popular internet celebrities, and these popular internet celebrities will invest in the 30% of traffic. There will be more and more famous internet celebrities in the 30% of traffic, and the shared traffic will become less and less.
Those old-time top internet celebrities have no innovation, no content, and cannot keep up with user demand. Even if they have 2000 million fans, they will gradually disappear from the spotlight.
But that's all in the future. We have to admit that after Kuaishou acquired ACFUN, its traffic growth in the future would surpass that of Yanyin at one point.
It is an era when the two heroes, Kuaishou and Yanyin, compete with each other.
It was also at this time that Kuaishou began to frantically poach various bloggers and MCNs from Yanyin, causing a job-hopping trend among Yanyin influencers. Naturally, the ones who jumped the most were the lower-level bloggers, as this gave them an opportunity to stand out.
For a time, the content innovation of Kuaishou flourished.
Moreover, at that time, the overlapping number of daily active users of Yinyin and Kuaishou reached 1.8 million.
Simply put, the reason why Kuaishou’s traffic exceeded that of Yanyin was that it absorbed a lot of user traffic from Yanyin.
Today, 1.8 million people use both phonics and chopsticks.
It can be said that if the shopping cart section of Yuyin had not developed at this stage, it might have been eliminated.
Unfortunately, problems soon arose in the promotion of products through videos, resulting in the collapse of the advertising video.
Almost at the same time, Penguin took the opportunity to launch the second campaign against Yanyin. This time, various Penguin-affiliated lords jointly released more than a dozen short video apps such as Happy and Yoo, and together with Weishi, which was resurrected by Penguin, launched a bloody siege on Yanyin.
This gave Kuaishou time to catch up in the shopping cart section, and later on it was lucky enough to create a large traffic body like The Lion King.
This period of time should be an absolute dilemma for Yanyin. Many people jumped to other companies in response to the poaching by Weishi, including Yanyin’s top internet celebrity.
Many people even think that Yanyin might be defeated. After all, based on Penguin's past performance, with such a big move, Yanyin will definitely be unstoppable just like those companies that once tried to stop Penguin.
At that time, Penguin Traffic had 6 million daily active users!
But the fact is, Wei Shi did not recognize herself as a real person and thought she was the penguin. However, she had no way to compete with Yan Yin, and the fierce encirclement and suppression did not cause much threat.
However, it is definitely true that it scared Yin Yin at first.
Moreover, Yanyin also quickly developed the same data algorithm as Kuaishou, striving for reform, and even continued to upgrade the algorithm afterwards, with multiple interest and preference algorithms.
Many people like to see long legs. They see long legs every day and are not interested in anything else. Then when 10 out of 8 videos show long legs, they will sigh: I have finally mastered this account.
Of course, the most important thing is that the fortune of the sound breaks the impasse.
In another world, in 2020, during the Spring Festival, everyone knew what had happened and no one could go out during that period.
It was at this point that Yanyin had the opportunity to completely surpass Kuaishou.
That is caused by the concepts of decision makers on both sides.
Simply put, the decision maker of Kuaishou is an extreme productist. Especially after he relied on ACFUN to integrate resources to make the daily active users surpass those of Yinyin, he believed this even more. He felt that a product should not rely on marketing and he does not like marketing.
At that time, Taobao and JD.com had red envelope grabbing activities during the Chinese New Year, and Duoduo rose to prominence by throwing money at the red envelope rain. Kuaishou had a management suggestion that if there were special circumstances during the Chinese New Year and people could not go out, Kuaishou should also organize a red envelope activity to make users happy.
The chopstick decision maker said directly: no.
It also specifically stated: Kuaishou also focuses on the product itself and does not engage in excessive marketing. Excessive marketing is a sign that the product is not competitive.
These words were directed at Yan Yin and also mocked Yan Yin.
Because at the same time, Yanyin had already started promoting its own red envelope activity. Everyone remembers that Spring Festival, when Yanyin's 20 billion red envelopes were bigger than Taobao's 5 million red envelope activity.
They even spent 6 million to treat everyone to a free movie during the Spring Festival.
In addition, there are various e-commerce subsidies, amounting to 15 billion.
Simply put, during that Spring Festival, it is said that Yanyin spent 60 billion yuan on providing entertainment to users, using up all the available funds at the time.
Facts have proved that giving out money is really useful. With this wave of giving out money, Yanyin has achieved a huge increase in traffic, directly reversing the advantages and disadvantages of the two platforms.
But the decision makers of Kuaishou disdain this kind of marketing method of throwing money around.
The most important point is that the Lion King, which became a big hit that year, allowed Kuaishou to surpass Yanyin in the e-commerce sector and become the fourth e-commerce platform with a GMV of over one trillion yuan. This gave Kuaishou a certain illusion that Yanyin was already a small fry and not worth worrying about.
This year, when faced with the surging traffic of Yinyin, they mistakenly thought that it was just a result of 60 billion yuan of investment, and that the stickiness was not high, and that users would soon return to Kuaishou. They also mistakenly believed that their Kuaishou products were more competitive.
So, they opened champagne at halftime and spent the next year focusing on one thing: going public.
Even if abnormalities are discovered later, the listing is inevitable and it is difficult to back out. We can only hope that the situation can be reversed after the listing.
Kuaishou was finally successfully listed, with its market value reaching a maximum of HK$1.8 trillion.
But at the same time, after giving out coins to increase traffic, Yanyin also carried out a series of reforms and released a series of functions and strategies to retain the surging users, quietly increasing user traffic to 6 million daily active users, basically on par with Penguin.
On the other hand, Kuaishou had 3.8 million daily active users when it surpassed Yinyin in traffic. However, after its listing, it has only 2.7 million daily active users. It seems that it is too late to turn things around at this time.
Needless to say, the Lion King, the general that Kuaishou thought was invincible, also had an opponent. In 21, Sanzimei started to sell products on Yuyin and directly fought with the Lion King.
Later, another person named Dong Yuhui appeared.
Kuaishou opened champagne at halftime, which led to a decrease in daily active users. Its general, Lion King, also became disobedient and caused trouble from time to time. Anyway, the situation became more stagnant as time went on.
Naturally, the market value of Kuaishou also plummeted within half a year, leaving only 3000 billion. When he traveled through time, its market value was only 1900 billion. There were even several rumors that Kuaishou was going to be sold.
Therefore, if the operation is good and the subsequent series of opportunities are grasped well, there may be a chance for the python to swallow the dragon.
However, that is all later. It is only the 18th National Day now. What he needs to do now is to demonstrate his value as much as possible and accumulate funds.
After that, when Yanyin was in trouble, there was no reason for Kuaishou and Weishi not to look for him when they wanted to poach people, right?
That was the opportunity.
By then, if he can get official support from Linhai City, his chances will be even greater.
Therefore, he must do something so that everyone will pay attention to him.
The Hanfu Travel Day and Jinglan City plans on November 11 must be foolproof, and the popularity must be as high as possible.
All available resources should be utilized.
For example, doesn’t Xue Zhiqian also like ancient costume styling and has shot many ancient costume COS videos? The key is that he looks very handsome in ancient costume. If we can invite him, and even let him invite some other stars, the popularity that can be created will be even greater than the original plan.
There is also the recipe for soda wine, which also gave him a way to accumulate funds quickly.
If everything goes well, Chen Jincheng's identity will change from an internet celebrity to an internet celebrity boss in the future. "Boss, boss, what are you thinking about?" Sister Hong's voice sounded in his ears.
Chen Jincheng came back to his senses, smiled and said, "I'm thinking about becoming a network tycoon. When the time comes, Sister Hong, you have to call me Boss Chen."
Sister Hong also thought he was joking and asked, "Boss, do you want to respond to the contact with your chopsticks?"
Chen Jincheng shook his head and said, "I won't respond right now, but let's spread the news and hype it up. The more people know about it, the better."
In my previous life, I only knew that after Kuaishou integrated the acfun company, it poached people from Yanyin and also poached many MCNs from Yanyin. I just didn’t expect that Kuaishou had started contact so early.
There is no benefit in responding to Chopstick Hands now. However, it would be good to publicize this matter. At least it will allow Yan Yin to pay more attention to him.
After all, the two sides are still fighting, and he is the person that Kuaishou wants to poach, which means that Kuaishou values him very much. Then do you, Yanyin, also value him?
In this case, allocating resources is the best way to win over others.
"I see. Compared with Kuaishou and Yanyin, they are indeed in a declining position at the moment. There is no need to contact them, but spreading the news will indeed make Yanyin pay more attention." Sister Hong also agreed with this approach.
But she obviously could not guess what Kuai Shou would do next, and she did not know that when Yan Yin was in trouble, the fact that Kuai Shou had long wanted to poach him would become something Yan Yin took very seriously.
After reporting the matter, Sister Hong also left to inform the people from Second Life Xingchen that Xue Qian would treat them to dinner in the evening.
It quickly got dark.
When Chen Jincheng received Xue Qian's call, he also brought people out of the hotel. The other party had indeed prepared a car, also a bus, but it was a high-end tourist bus.
"Old Cheng, let your company's people take the bus, and you can take my car." Xue Qian greeted with a smile.
Chen Jincheng nodded, asked Sister Hong to take the people from Second Life Xingchen to the bus, and followed Xue Qian to the four-wheel sports car that Xue Qian had been riding in at the airport before.
In addition to the driver, Zhu Zhen was also in the car.
"Mr. Chen." Zhu Zhen greeted him with a smile after seeing him get in the car.
Chen Jincheng also responded with a smile.
"Let's drive!" After seeing that everyone from Ershi Xingchen had boarded the bus, Xue Qian told the driver to drive to Xue Qian's Shang Shang Qian hotpot restaurant in Sanya.
...
Shang Shang Qian Hotpot Restaurant is newly opened in Sanya, but because of Xue Qian’s own fame, it has also attracted many customers.
This time when Xue Qian came to Shan Ya, he actually also wanted to promote the restaurant, and eating hotpot in person was naturally the best way to promote it. As for inviting Chen Jincheng and people from his company, he also had this intention.
Chen Jincheng is very famous in Yanyin, and the people in his company are also internet celebrities.
Regarding this point, when Chen Jincheng heard about the hot pot restaurant, he guessed that Xue Qian had this intention. However, this kind of thing didn't matter. Anyway, he wanted to invite the other party to participate in the Hanfu Travel Day and take advantage of the other party's fame.
Shang Shang Qian was also very lively in the evening, because someone revealed in the afternoon that Xue Qian had arrived at the hot pot restaurant, and it was also reported that he would come back to eat hot pot in the evening, which made many well-informed people rush to the hot pot restaurant to book a table.
After all, this is an opportunity to get close to a big star, especially for those humble friends, they are even more excited.
Moreover, many people have now decided to follow Xue Qian's example and occupy the second floor of the hot pot restaurant to entertain someone.
So, when Xue Qian and Chen Jincheng appeared at the door, they immediately attracted everyone's attention.
“It’s really Lao Xue.”
“Luckily I came to reserve a table, otherwise I would have missed it.”
"Fuck, that looks like Chen Jincheng!"
"It's really him. Lao Xue and him had made an appointment to play together in Shanya!"
“They are all here.”
"Haha, I'm really lucky today. Among male celebrities, I like Qianqian, and the male internet celebrity Chen Jincheng is very handsome and I like him."
"... "
All of a sudden, the entire hotpot restaurant became lively, and almost everyone took out their phones to take pictures of the two people.
Later, people from Ershi Xingchen arrived. Zhang Ai, Yinyin and others also asked the people inside to take pictures frantically. For them, ordering this meal and being able to meet Xue Qian and internet celebrities like Ershi Xingchen was really a good deal.
Some people wanted to come forward to say hello and ask for a photo but were stopped by the security guards that Xue Qian had arranged in advance.
Xue Qian also took Chen Jincheng and the others to the second floor. After they were seated, he also had people serve them food.
However, the video of Chen Jincheng and Xue Qian together was circulated in many WeChat Moments for a while, and many people uploaded their videos.
Although most of these guests were amateurs and the station didn't attract much traffic, with the special discrimination of Xue Qian and Chen Jincheng appearing at the same time, it still attracted a lot of traffic.
In addition, Zhang Aiai’s video of being jealous of his girlfriend went viral today, so it will naturally get a lot of traffic.
So, when Chen Jincheng and Xue Qian were eating hot pot together, many people knew that the big star Xue Qian and the big internet celebrity Chen Jincheng were really hanging out together.
In this 18-year period, this is really big news.
At this time, celebrities and internet celebrities are clearly distinguished.
But soon, something surprising happened. The names of Chen Jincheng and Xue Qian actually made it to the hot list of Yinyin, and the popularity was quite high.
This shocked everyone. Are they kidding me? Just because two of them hang out together, they're on the hot list?
This is unreasonable.
"Is this okay? Old Cheng, what's the situation with this hot list?" When Xue Qian learned about this from Zhu Zhen, he asked Chen Jincheng with a look of astonishment on his face.
After all, the other party understands the sound of the 钰音 better than he does.
Chen Jincheng smiled and said, "Yinyin wants to blur the line between internet celebrities and stars. Now a big internet celebrity and a big star are playing together. Isn't this a good gimmick?"
"So, in the next two or three days, as long as you shoot videos related to us, you can get a lot of traffic."
Things like this have been done a lot by Another World. Many scenes where celebrities and internet celebrities appear together will attract a lot of traffic, including scenes where Lin Gou, Chen Chichi and internet celebrities play together, which have received a lot of exposure.
The same goes for Xue Qian. When he releases songs with internet celebrities, it is all led by the sound of the guitar.
But in this world, at this point in time, he and Xue Qian are not the same as being delivered to the door. They don’t need to take the lead, they just need to provide traffic.
Xue Qian was not stupid and roughly understood what Chen Jincheng meant. As expected, the other party was professional and he knew the reason immediately.
In fact, he has now discovered that short video promotion like that on Yanyin is beneficial, and many celebrities have joined Yanyin.
He has a friend who has joined the platform and now has 4000 million followers.
So, he has been planning this, but now he has applied for an account and has been certified by a big V, but he has not found a good direction. He has shot more than a dozen videos, but the attention he has received is disappointing.
How should I put it, his fame is not less than that friend. The other party became famous by participating in several variety shows, and he also became famous by participating in variety shows. He now has 4000 million fans. The data of these dozen or so videos he shot is a bit ugly.
The key point is that he was pretty embarrassed after what happened last year, and there was nothing he could do.
And now, Chen Jincheng, who was sitting opposite him, was known by everyone as the best video shooter in Yanyin.
So, he also said: "Old Cheng, the traffic of short video platforms such as Yanyin and Kuaishou is increasing. Now Yanyin seems to be attracting celebrities to join. I have a friend who said that the publicity of Yanyin will exceed Weibo in the future."
"So, I also joined the QQ Music, but I only shot a dozen videos, but the data is not satisfactory."
Chen Jincheng was stunned when he heard this, and he remembered another world. Xue Qian joined Yanyin in 19, because his first video was released in 19.
It now appears that the other party had filmed videos before, but they were deleted or hidden and cannot be seen.
It was not until 19 that he finally opened up his Ren and Du meridians and took a humorous approach. In his first seven videos, three were men dressed as women and two played eunuchs from the Eastern Depot. Each video received millions of likes.
That’s right, men dressing up as women is not just Luo Xiaozhu’s specialty. Xue Qian’s women’s clothing is much better looking than Luo Xiaozhu’s.
Xue Qian also got straight to the point and asked, "Old Cheng, I haven't found the right direction for playing the cymbal yet. Can you give me some advice?"
Chen Jincheng heard this and said with a smile: "Old Xue, you already have a ready-made route, you are a humorous joke teller, why can't you make humorous videos?"
Xue Qian continued to ask: "Specifically, there is always a difference between videos and jokes."
Chen Jincheng said subconsciously; "A man dressed as a woman, playing the role of a eunuch."
“???” Xue Qian.
Zhu Zhen, who was about to eat a piece of vegetable, put the vegetable aside when he heard this.
What did Chen Jincheng say?
Chen Jincheng looked at Xue Qian and realized that he was the fastest. Although the other party had taken this kind of video in another world, it did not mean that he could accept it now.
He immediately wanted to tell a joke, but Xue Qian suddenly said with great interest: "Old Cheng, can you tell me more about men dressing up as women? It sounds very interesting."
"???" Chen Jincheng looked at Xue Qian's excitement and felt that something was wrong with him. . .
(End of this chapter)