Game of Life: Signing Internet Celebrities from a Bar

Chapter 465 Video E-commerce Collapses! Is Chen Jincheng Finished?

Chapter 465 Video E-commerce Collapses! Is Chen Jincheng Finished?

With Mao Mao's loud shout, everyone in the tea room was drawn to the scene.

Douyin is currently very popular, and many celebrities are thinking of joining Douyin and gaining traffic from it. Almost everyone here has the same idea.

In everyone's memory, the biggest thing that Douyin did was probably the previous incidents of hanging iron and fake fans.

This incident was posted online for several days, maintaining high popularity and having a significant impact on Douyin.

Later, it was because Mr. Chen did a live stream that proved that Douyin's online audience potential was still very high, and that those who were just hanging out with iron (referring to the audience's perceived lack of talent) did not represent Douyin's potential. This changed Douyin's reputation.

How come Douyin got into trouble again after such a short time?

Judging from Mao Mao's appearance, this matter seems to be quite serious. Otherwise, the other party wouldn't be an inexperienced novice who hasn't seen the world, and wouldn't have acted like this.

Chen Jincheng took the phone and checked it, and a slight smile inexplicably appeared on his lips.

The bomb finally exploded.

The short video industry is about to face a bloodbath.

The Penguin faction is about to begin its campaign against Douyin, and Chopsticks will also accelerate its financing plan in an attempt to take advantage of Douyin's weakness and kill it.

That way, he can take advantage of the situation.

The others also took out their phones to read the news, and when they saw what had happened, they were all stunned. This time, Douyin's incident was really serious.

Since Douyin introduced the shopping cart feature, it has had a significant impact on Douyin's momentum and valuation, and has even been called an important way for Douyin to monetize.

Now they see what's happening: the Douyin shopping cart feature has been compromised.

Moreover, the document was issued by the central office in Beijing.

Public Notice Regarding Issues Related to Video Sales via Douyin Shopping Cart: Substandard Products, Counterfeit Goods, and Products Without Manufacturer or Reputation!

The headline alone tells you how serious the situation is.

Xue Qian immediately clicked in and saw the very harsh wording. He noticed several key points:

1. "After a period of random checks on products sold through Douyin videos, we found serious problems with these products, with up to 85% of the products sampled from the livestreamers being problematic."

2. "After random checks, some products sold through Douyin video live streaming were found to be high-risk products, and some even contained excessive levels of substances harmful to the human body. Three products even had excessive levels of carcinogens!"

3. A notice has been issued to all guilds, including Second Star, OST, and Eternal Media, to implement bans and controls, and inspections are underway...

Upon seeing the notification, Xue Qian instinctively glanced at Chen Jincheng. The notification directly mentioned Old Cheng's second-generation Xingchen, which did not seem like good news.

Everyone else looked at Chen Jincheng. Everyone knew that Chen Jincheng was the most successful livestreamer on Douyin. Moreover, many internet celebrities from Ershixingchen were also livestreaming. The fact that Ershixingchen's name was listed on the platform was quite intriguing.

"Old Cheng, will this matter affect your Second Starry Sky?" Xue Qian couldn't help but ask, a hint of worry on his face.

Chen Jincheng smiled and said, "Old Xue, don't worry, it's a small matter. It's just a routine inspection in Beijing. Now that such a big thing has happened, it's not surprising that our Second Star, as the number one MCN, has been included in the inspection."

Xue Qian and the others looked at Chen Jincheng in surprise.

They thought this was a very big deal, but this person didn't seem to care at all.

Just then, Chen Jincheng's phone rang; it was Sister Hong calling.

He answered the phone immediately, and Sister Hong's voice came through: "Boss, people from the product quality management department have come to our company. They are led by people from Beijing and have brought relevant documents. They want our company to cooperate with the investigation."

Chen Jincheng immediately said, "We will fully cooperate with the investigation. We have nothing to hide."

On the other side, after hanging up the phone, Sister Hong also left the office. Outside, her assistant, Xiao Li, was greeting a group of people, with the person in the lead holding documents.

"Director Gu, I am the general manager of Ershixingchen. I know why you've come, and we will fully cooperate," Sister Hong said with a smile.

Director Gu looked at the general manager of Ershixingchen in surprise. He couldn't sense any worry from the man at all.

However, he also came with a mission. The fact that the other party had no worries meant that their product was fine, which was exactly what he wanted to see.

Many people outside are demonizing the people in their department, saying that if a product is found to be defective, they can take advantage of the situation, confiscate sales revenue, and then get their performance bonuses and other similar claims.

In all honesty, they don't want the inspected companies' products to have problems during each inspection. If their products are defective, it means that many ordinary people have been deceived and their interests have been harmed.

With Sister Hong's cooperation, Director Gu quickly conducted spot checks on the products sold through Ershixingchen's video sales, as well as compared relevant information and materials.

They naturally couldn't test the items that Ershi Xingchen had sold before. They randomly checked the products that Ershi Xingchen frequently promoted, as well as the items that were put on the shelves for sale, and conducted a lottery.

Some of the products from Second Star can be detected immediately, while others require time to test.

After spending half a day testing all the products that could be detected immediately, Director Gu was very surprised to find that none of them had any problems.

Because in the past half day, many people in a group chat created by their special task force have already been reporting the real-time situation.

After all, this incident involving products sold through Douyin videos is quite significant. Even powerful media companies have sent people to investigate. Judging from the situation in the group chat, more and more products sold through Douyin videos by media outlets and internet celebrities are being found to have problems during random inspections.

This further illustrates the seriousness of the situation, indicating that a large number of problematic products have reached consumers through this channel.

On the contrary, the products from the Second Star Star side had absolutely no problems, which surprised him.

"Director Gu, would you like to take a look at our quality inspection and control department?" Sister Hong invited with a smile.

This was something the boss specifically instructed him to do. The boss was very confident that at this stage, no media company would seriously improve its quality inspection and control department, and some media companies didn't even have a quality inspection and control department.

Especially those popular independent online influencers, who are mostly themselves or their families, send them products, but they don't know how to test whether the products are defective, nor do they bother to do so. In the end, they just help promote the products as long as they are paid.

After this incident, when the higher-ups discover that Ershixingchen is actually the only company with a quality inspection department out of thin air, they will be specifically named and praised.

Such an honorable opportunity was something that the second generation of stars could not possibly miss.

Director Gu was quite surprised to hear Sister Hong's words. Did Ershi Xingchen really have a quality inspection and control department?

This really surprised him.

Perhaps the reason why the products that Ershi Xingchen can immediately draw test results are all without problems is because of this.

The short video shopping cart feature has already attracted attention from higher authorities. Although this incident has occurred, it's impossible to completely ban the feature, as they have also recognized its economic benefits.

In this economic era, everything is about economics, and the authorities have also consulted relevant experts to analyze the situation, indicating that video e-commerce will become a very important channel in the future.

Since that's the case, we can only provide standardized guidance, and it seems that the Second Star can serve as a template.

When he arrived at the quality inspection and control department of the Second Star, he was dumbfounded. A product was actually tested in several steps, and the ingredients of the finished product had to be analyzed. This was more professional than the sampling inspection team he brought.

Under such circumstances, there is absolutely no possibility that problematic products would be listed for sale in Ershi Xingchen's videos.

Director Gu was immediately shocked; the other party's testing was far more professional than that of the people he had brought.

"Manager Chu, your company, Second Star, is excellent. It's a responsible company." Director Gu couldn't help but praise them. At a time when the entire industry hadn't paid attention to this issue and was acting recklessly in this regard, for a company to be able to achieve this level of quality control and inspection, they could only be described as having a conscience.

The news of Douyin's shopping cart function suddenly malfunctioning spread across the entire internet in almost no time.

This is naturally due to companies like Kuaishou and Weishi, who took advantage of the situation to suppress competitors; such a golden opportunity was not to be missed.

Douyin, Han Shangyou suddenly felt like the sky had fallen. He never expected that just after the previous incidents of hanging irons and fake fans, such a thing would suddenly appear. Moreover, this time the matter was too big, and he felt that he could not handle it.

Sure enough, a short while later, he received a call from the big boss. When he answered, the big boss's voice came from the other end: "President Han, this matter is quite serious. The company's valuation has already plummeted. Fortunately, the higher-ups do not intend to ban this function, so we will still have opportunities later."

"However, Mr. Han, you need to go to Xigua Video first. ByteDance also needs to give an explanation to its shareholders. But don't worry, you will not be shortchanged on the stock options you are entitled to."

"Understood, Mr. Zhang." Han Shangyou naturally understood this and had no resistance. After all, he had been too eager for quick success and hadn't paid attention to product quality control. It wasn't surprising that he was now being exiled to the Western video platform.

On the other side, Wangzai naturally saw the news online as well. When he saw the news, he smiled excitedly because he saw that Ershixingchen had been called out for investigation by the higher-ups. Did that mean that Chen Jincheng and Ershixingchen were doomed?

The assistant then walked in with a grim expression.

When Wangzai saw his assistant, he frowned and questioned, "Why are you making that face like you've lost a family member? I have some good news. Ershixingchen should be finished. Douyin's live-streaming sales have gone wrong, and Ershixingchen has been named for testing. Haha, as long as Chen Jincheng has a problem, I'll have a chance to take advantage of the situation and replace him."

The assistant opened his mouth, looking at his boss with some sympathy: "Boss, could it be that you're also among those whose live-streaming sales have gone bust?"

Honestly, I don't understand why my boss is smiling so happily. Does he think that the problematic products he sells won't be detected?

"What?" Wangzai was taken aback by his assistant's words.

The next moment, he saw several people in uniform walk in from outside.

(End of this chapter)