stjorthotic Chapter 511 One bombshell after another!
Chapter 511 One bombshell after another!
Chapter 511 One bombshell after another!
The reason it's called a "royal bomb" is that once it's unleashed, it can produce a terrifying effect, utterly crushing the enemy.
For example, Tencent Penguin Pictures' "Joy of Life" was a bombshell, so iQiyi automatically stepped aside during this period and did not try to fight it head-on.
Many other TV series have even changed their release dates, not wanting to touch this show.
Therefore, Tencent Penguin Pictures used this drama to target Er Shi Xing Chen Pictures, hoping to take Er Shi Xing Chen Pictures down in one fell swoop and prevent them from having any chance of reaching the top.
Moreover, the data for "Joy of Life" also demonstrates its powerful effect as a bombshell.
What no one expected was that Er Shi Xing Chen seemed to be blessed with a destiny, and actually managed to withstand the offensive of "Joy of Life" with two dramas that no one had high hopes for, and the overall data of the two dramas was also neither better nor worse.
A bomb is only a bomb if it can exert its power; if that power is negated, it is no different from a dud.
Now, the three dramas produced by Er Shi Xing Chen Film & Television and Tencent Penguin Pictures are essentially doomed.
If these three dramas had been released at any other time, they would have become the most dazzling shows of the same period.
The only fortunate thing is that the viewership, memberships, and daily active users brought by the three dramas to the two platforms are real, and they have already pulled ahead of iQiyi by a large margin.
However, Liu Dong, the person in charge of Aiqiyi (Chapter 391), was not worried.
The two video platforms are currently experiencing high popularity and daily active users, but that's all based on the fact that three dramas are currently airing.
Now that the three dramas are about to finish airing, the two video streaming platforms have dropped their trump cards. The dramas that follow will definitely be inferior, and the daily active users will definitely drop again.
At this point, they would drop their bomb again, which would be to blast a calm, still surface of water, creating the biggest splash.
That means they maintain the highest daily active users (DAU) on their platform, while the DAU of the other two websites declines, making them the clear beneficiaries.
While Liu Dong envied the popularity of the three dramas, he was even more pleased with his plan to reap the benefits.
If we release "Love and Destiny" on two websites together, it'll be a head-to-head collision, a mutual destruction.
He immediately instructed the publicity and planning management: "Give the order to start promoting our 'Love and Destiny' as soon as these three dramas have finished airing."
"Okay, Mr. Liu." The publicity planner nodded immediately.
Seeing the intensity of the battle between the two websites, he greatly admired Mr. Liu's decision to simply disappear and reap the benefits.
Another week of June has passed.
The dramas "Joy of Life", "Nothing But Thirty", and "The Untamed" have all come to an end. "The Untamed" had the most episodes and ended three days later.
On the contrary, in the past three days, with the end of "Joy of Life", the new dramas released on Tencent Video have been quite mediocre.
Therefore, even for "The Untamed," the show has lost much of its popularity in these three days.
Everyone is discussing the ending of "The Untamed" and the final outcome for the two film and television websites.
On the night of the finale of "The Untamed," Huang Zhen and his team from Tencent Penguin Pictures kept a close eye on the show's popularity.
He sighed and said, "This time, 'Joy of Life' did not achieve the desired effect. It was my underestimation. I did not expect that these two dramas, 'Second Generation Star,' would generate such popular data."
"However, we should also be glad that this time it was 'Joy of Life' that defeated the other two dramas. Otherwise, if it were a different time slot, both of these dramas would be difficult to compete with at the same time, and we probably wouldn't have been able to produce a drama of this caliber."
"So, this is a good thing."
Hearing Huang Zhen say this, the others felt much more at ease.
This is the truth.
Otherwise, if they release the show at a different time, and Er Shi Xing Chen releases it in two separate episodes, they will be suppressed twice.
So, this time there are both advantages and disadvantages.
Just then, an operations manager suddenly exclaimed in surprise, "Mr. Huang, iQiyi has released an announcement that they are going to release 'Love and Destiny'. Liu Dong, that old bastard, chose this time of year. He must have done it on purpose."
Huang Zhen nodded and said, "Needless to say, the other party's 'Love and Destiny' is a fantasy romance drama that they value, aiming for a huge hit. They're releasing it now to reap the benefits. They were lying low before, waiting for this moment."
"But it's all good. Aiqiyi's actions have suppressed our popularity as well as Ershixingchen Film and Television's popularity. Now Ershixingchen is probably just like us, unable to produce any hit dramas."
"This is the aftereffect of going all in."
The others naturally understood what President Huang meant. Since they hadn't gotten along well with Er Shi Xing Chen anyway, they might as well let Ai Qi Yi help them suppress Er Shi Xing Chen.
This is also a good thing for them.
"We also need to be prepared." Huang Zhen immediately added, "Once Aiqiyi has suppressed The Starry Night, we must create a wave of popularity when The Starry Night comes to its finale and continue to suppress The Starry Night. Let's bring that show up!"
Anyway, now it's just a matter of taking turns fighting the Second Star.
When iQiyi announced the release of "Love and Destiny" during the finale of "The Untamed," not only Tencent Penguin Pictures noticed, but netizens also realized iQiyi's intentions.
Everyone has to admit that Aiqiyi was very cunning, which made their "Love and Destiny" receive a lot of attention and even made it to the top of the trending searches.
The fact that a drama series has generated such a huge buzz upon its premiere is something that every platform must be incredibly excited about.
That's how it is with iQiyi. Liu Dong was grinning from ear to ear when he saw "Love and Destiny" trending on social media; it's a classic case of being a hit before it even airs. Ershixingchen Film & Television and iQiyi Film & Television have delivered an epic battle, and for the next few years, many will likely talk about this fight for the top spot in the film and television industry. But his sneak attack behind the scenes will certainly be discussed as well.
Just as Liu Dong was getting excited, an operations manager rushed in to report: "Mr. Liu, Second Star Entertainment has also released an announcement that their new drama 'Go Go Squid!' will be released soon, and the release date is the same as our 'Love and Destiny'."
"What?" Upon hearing this, Liu Dong immediately started checking information about "Go Go Squid!"
Upon seeing that Yang Zi was the lead actress, he suddenly had a very bad feeling.
It's well known that Yang Zi's popularity and ability to handle situations are widely recognized. The fact that Ershixingchen Film and Television suddenly released this drama at the same time as their Aiqiyi drama "Love and Destiny" seems to have been premeditated.
Following the announcement of the release date of "Go Go Squid!", Er Shi Xing Chen Film & Television received an invitation from the production team to attend the premiere.
Since Li Muchen played Tong Nian's best friend, she definitely had to go.
Chen Jincheng naturally wouldn't get involved in such matters; he had no connection with the production team, so he could just have Sun Ji take people over.
He instructed Sun Ji, "Li Xian's contract seems to be expiring soon. We can try to sign him; he'll become incredibly popular very soon."
In his previous life, Li Xian didn't have many messy news stories. Everyone said that after he became a hit with "Go Go Squid!", he didn't immediately take on other roles but chose to take time to hone his skills. Anyway, there were many positive reviews like this.
But what nobody knew was that after this drama became a huge hit, Li Xian immediately signed several commercial performance and endorsement deals worth tens of millions of yuan, making a fortune overnight.
With money in his pocket, he felt confident enough to take time to reflect. However, he made a good choice, since many celebrities, after becoming famous, try to make as much money as possible and then exhaust their popularity.
This also shows that Li Xian is not a greedy person. It is precisely because of this that his popularity decreased when he was in a period of quiet reflection, but once he reappeared, the decreased popularity would be restored.
Because this popularity is latent, not exhausted.
So, he's a high-quality artist.
The Second Star Film and Television Department now has some female artists, but no male actors. If they want to produce their own dramas in the future, they won't have anyone they can use.
"Yes, I'll go and talk to them." Sun Ji nodded. For him, the chances were very high, after all, "Go Go Squid! II" was also invested in by Starry Night and was broadcast on Starry Night.
Moreover, and more importantly, Ershixingchen Pictures is now vying with Tencent Pictures for the top spot in the film and television industry.
If the other party isn't stupid, they will definitely sign with Second Star.
Hong Jie frowned and said, "Boss, 'Love and Destiny' is a blockbuster drama that Aiqiyi has put out. Can our 'Go Go Squid!' compete with it?"
She knew very well that if they could withstand the pressure from "Joy of Life" this time, and if they could also withstand "Love and Destiny", their Second Star Films would be able to take on two opponents at once, which would greatly increase their influence.
Chen Jincheng wasn't worried about this at all.
After all, he had seen news about the data for both shows in another world.
"Love and Destiny," which Aiqiyi had high hopes for, actually flopped in ratings, only scoring around 0.something. It followed the trend of ancient costume fantasy dramas, but ended up being neither fish nor fowl. The key issue was the casting; apart from Ni Ni, who was somewhat pleasing to the eye, the rest…
It can be said to be another example of a highly anticipated film that flopped spectacularly.
The online viewership is quite good, reaching 38 billion.
The ratings for "Go Go Squid!" exploded in the second episode, breaking 1.5%, and even surpassed 2% for a period of time, with the finale breaking 2.5%.
Needless to say, its online viewership is twice that of "Love and Destiny".
Aiqiyi thought it had made a brilliant choice, but in reality, it was a blatant act of deception that led to its downfall.
Sun Ji added, "In addition, 'A Little Reunion' is almost finished, and 'Go Go Squid!' will be available online after it finishes airing. Tencent will definitely launch a new drama then, and we can really crush Tencent completely."
Chen Jincheng nodded.
The release of four dramas in a row—"The Untamed," "Nothing But Thirty," "Go Go Squid!," and "A Little Reunion"—is like four bombs, first stunning iQiyi, and then stunning Tencent Video.
However, after that, they will have to choose a new drama to invest in, or start their own drama production.
Otherwise, even if they become number one in the film and television industry, they won't be able to maintain their position. Even if Tencent loses once, it will definitely make a comeback. The backing capital behind the other party is too big; it's Tencent Group.
But now there is a troubling problem.
That is in another world. It seems that there were not many hit dramas in the next two years. The reason is simple: the special era of masks has arrived, and the whole society was almost at a standstill for those two years.
Most importantly, he didn't know if such a special era would ever appear in the world.
It's a bit tricky.
However, he must be prepared for the arrival of such a special era, if the same thing were to happen to the rest of the world...
Thinking about this, he realized something: he seemed to have never been flexible enough.
If a special era were to arrive in this world, he could easily bring this project upfront, without having to wait for the white paper to be released. Moreover, in such an era, where entertainment resources are scarce, even Douyin would have to withdraw from everyday life vlogs.
If this project is brought up, it can fill the gap in the film and television industry. At that time, during this special period, it will be the time when Second Star Film and Television completely dominates the market.
(End of this chapter)