stjorthotic Chapter 1152 A New High
Chapter 1152 A New High
Chapter 1152 A New High
Xu Jie visited more than a dozen business leaders in a row, some of whom he knew and some he didn't know, but as long as the name of the company was mentioned, there was no one he didn't know.
After all, those who can come to Beijing TV Station to participate in the investment promotion meeting are not only well-known enterprises, but also elites in various industries. They will not only place advertisements on Beijing TV Station, but also on other TV stations. Will not escape such advertising bombardment.
Those who choose fixed-point blasting are some small companies, while large companies usually choose fire coverage, so that people have nowhere to escape.
Under the anticipation of countless people, the Merchants Fair finally started.
In addition to the high-level executives of Beijing TV Station and the heads of major companies, many media people are present today, but they are not here to report how popular the investment promotion meeting is today, nor to interview business leaders. Dude, but I want to know whether the naming fees of the two variety shows "Crossover" and "Ordinary Courage" can set a record.
Xu Jie is sitting in the first row today, with Deputy Editor-in-Chief Lu next to him, and Director Zhao Juncheng next to him.
From this seat, it is not difficult to see his status in the capital TV station, and even more so, the importance of him in this capital TV business promotion meeting.
Who made the variety show "Ordinary Courage" he was responsible for contribute one-third of the revenue of the entire TV station?
As for "Crossover Actor", it belongs to Beijing Television Culture.
Although they all belong to the Beijing Radio and Television Station, they are usually equal to each other in terms of revenue.
The investment promotion meeting is hosted by Jin Wei and Qin Yan, the beautiful hostesses of Jingcheng TV Station. At the same time, the two are also the most famous female hosts of Jingcheng TV Station.
First, the director of the station, Zhao Juncheng, delivered a speech, and then, the deputy editor-in-chief of Beijing TV Station, Lu Hong, the person in charge of Beijing Satellite TV, announced the start of the investment promotion meeting.
There are a total of more than ten programs participating in the investment promotion today, covering almost all the programs of Beijing Satellite TV.
As the program with the highest brand value and the highest ratings, "Crossover Actor" and "Ordinary Courage" are all placed at the end as the finale.
In fact, in addition to these two programs, there are two other programs that have a deep relationship with Xu Jie, one is "Delicious History" and the other is "In-depth Film and Television Talk".
Both variety shows were created by him, and both were popularized by him, but because of work, he left these two shows.
I don't know if it's due to the relatively small number of interested people, but the auction went on very quickly. Although there were people participating in raising placards for each show, the atmosphere at the scene was never very lively.
The heads of some big companies didn’t even raise their cards, and some people went too far, sitting with their eyes closed, as if they didn’t come to participate in the investment promotion conference, but came to sleep, and they didn’t even look at the beautiful hostesses on the stage. .
However, as the program continued, more and more people paid attention to it, and more and more people participated in the bidding, and the atmosphere at the China Merchants Fair finally became a little more active.
"500 million, the gentleman on the 36th bid 500 million, and there are still bosses who have not bid..." Qin Yan, who was standing on the stage, looked at the bosses sitting below the stage intently. into the air.
This was the first time she was in charge of bidding, and she was somewhat nervous, fearing that she would not be able to mobilize the atmosphere of the scene and affect the final bidding effect.
We must know that the naming fee not only determines the revenue of the TV station, but also determines the activity expenses of each program. Once the bidding price is lower than expected, the revenue data of the TV station will not look good, which will affect the brand value of the TV station. The reduction in activity costs will also affect the quality of programs and bonuses for employees.
The scene was quiet. Mr. No. 36, who had raised the placard just now, turned his head and looked around, also paying attention to whether anyone continued to bid.
It is not a small amount to spend tens of millions to name a gourmet show.
After a moment of silence, Qin Yan finally dropped the hammer in her hand heavily.
"when!"
"Congratulations to Mr. No. 36 for winning the naming rights of "Delicious History". Let us give him applause." Qin Yan took the lead in applauding after speaking.
Who made "Delicious History" the current starring role of her?
She is already an important member of this show, and she is also very happy to see that the show can get such a high naming fee. This also means that the market and the sponsor have recognized her, and she has lived up to Xu Jie's expectations.
"Wow hoo hoo!"
There was applause at the scene.
At the same time, many people sat upright, and even opened their eyes when they closed their eyes to rest their minds before. Their eyes coincidentally turned to the stage, and their eyes were full of excitement.
Not for anything else, just because today's highlight will be the auction for the naming rights of "Crossover Actor".
At this moment, the whole scene became full of sparks, and everyone was gearing up, waiting for the next auction.
"Xu Jie, it's your turn to play." Lu Hong turned to look at Xu Jie beside him and said.
Although there were many programs that were auctioned before, they were all in charge of the hostess, but now it is different. Who made Xu Jie more famous than the hostess?
Xu Jie nodded, then got up and walked to the stage.
"Clap clap clap!"
I don't know who clapped their hands first, and the scene immediately burst into warm applause.
Qin Yan consciously left the seat to Xu Jie, then turned around and walked down.
Xu Jie stood on the stage, adjusted the position of the microphone, then looked at the guests present and said: "My name is Xu Jie, and I am the person in charge of the two variety shows "Crossover Actor" and "Ordinary Courage". Glad to be here, and I will be in charge of the bidding for the last two variety shows..."
"Wow hoo hoo!"
There was applause again at the scene, and the people who were listless before were now as if they had been injected with chicken blood, each of them was in high spirits, as if the man standing on the stage now was more attractive than the beautiful host just now.
Xu Jie looked at the crowd with a smile, and waited until the applause ended before continuing: "Before you know it, "Crossover Actor" has come to its fifth season, and many variety shows have reached their fifth season. It's going to go downhill..."
Hearing this, everyone present was stunned.
Declining ratings and attention?What did Director Xu say this for?
The fifth season of "Crossover Actor" has not yet aired, and it has started to sing bad news?
The bad news is all the media, how can there be a program group that sings bad news about itself?
Even Zhao Juncheng was a little dazed, and turned to look at Lu Hong beside him.
How did Lu Hong know what was going on?He is now more confused than the director.
What is being held today is the Merchants Fair, and the purpose of the Merchants Fair is to find ways to get money out of the pockets of business owners.
Although the revenue of "Crossover Actor" belongs to JingTV Culture, JingTV Culture is also owned by Beijing Radio and Television Station. If the other party says this, isn't it trying to persuade many people to leave?
"I think...he must have other meanings." Lu Hong whispered to the director.
Zhao Juncheng didn't know what else Lu Hong meant, so he could only turn his head and continue to look at the stage.
"Actually, as the person in charge of this show, I also have this kind of worry. I am worried that I will follow in the footsteps of other variety shows. I even read those negative comments on the Internet, but I found that what everyone is worried about is not the quality of the show. The problem, but worrying about whether the audience will get tired of watching it..."
Lu Hong was in a cold sweat, and kept blinking at the stage, hoping that Xu Jie could quickly change the subject, or start bidding directly, otherwise today's China Merchants Fair would not just overturn?
He is not only the person in charge of Beijing Satellite TV, but also one of the person in charge of today's investment promotion meeting. If the investment promotion meeting does not go well, he will not be able to stay out of it.
But Xu Jie didn't seem to have seen it, and continued to talk to himself, "When I saw these comments, I couldn't laugh or cry, bad-mouthing other programs, talking about the quality of the programs, and bad-mouthing my program. I'm talking about the audience, seeing that everyone is so sure about the quality of the program, I'm not worried..."
Xu Jie smiled at this point, and after a while, he said in a very serious tone: "This proves that the program "Crossover Actor" has left a good impression on the audience after four seasons of broadcasting." Word of mouth, in fact, before the broadcast of the third and fourth seasons, both the media and netizens will have some bad-mouthing remarks, but the facts have proved that as long as the program quality is excellent, more and more viewers will watch it, so I believe that the fifth season aired this year will also achieve record-breaking ratings."
Whoa whoa whoa!
Xu Jie's confident expression and sonorous voice infected everyone present, and everyone applauded for him again.
Lu Hong wiped his forehead with his hands, and at the same time heaved a sigh of relief.
Is this a desire to promote before suppressing?
Scared to death!
Fortunately, he got back in the end, otherwise, after the Merchants Fair ended, he would definitely be severely criticized by the director.
He sneaked a look at the director beside him, and he felt relieved when he saw the smile on the other side.
Xu Jie leaned close to the microphone, looked at the audience and said, "After hearing so much nonsense from me, I believe everyone can't wait any longer, so let's start the naming rights auction for the fifth season of "Crossover Actors."
In an instant, countless people at the scene raised their cards.
But before everyone shouted out the quotation, a loud voice spread throughout the scene.
"[-] million, I will pay [-] million!"
The scene immediately fell silent, and many people took back their number plates and looked at the person who made the offer just now.
It's Dong Fang!
Everyone couldn't help swallowing their saliva, and many of them were directly rejected by the offer of [-] million.
But if you think about it carefully, it seems not surprising, because last year the transaction price of the naming rights for the fourth season of "Crossover Actor" was [-] million.
This year's [-] million can only be regarded as a threshold.
Xu Jie looked at Dong Fang, smiled and nodded at Dong Fang to express his gratitude for his support.
However, he wasn't surprised by the [-] million offer. With last year's [-] million, if he wanted to bid again this year, he would naturally have the awareness to quote [-] million.
Scaring is only scaring those companies that are not strong enough, but for those companies that are bound to win, how can they be frightened by a mere [-] million yuan?
The scene was quiet for more than ten seconds, and soon someone raised the number.
"Six hundred million!"
Everyone was shocked.
Last year, the bids were several million and several million, but this year, the bidding is directly one hundred million and one hundred million?This is too scary, right?Even in Huaxia TV, I have never seen such a battle.
"Six hundred and ten million." At this time, someone raised the number again.
Everyone breathed a sigh of relief.
Finally back on track.
But for most people, they can only be a spectator now, because looking at the whole country, there are only a handful of companies that will take [-] million as the naming fee.
After all, it is one thing to be able to take out [-] million yuan, but another thing to be reluctant to take out [-] million yuan.
The most excited ones are undoubtedly the media reporters, because the record of the highest naming fee in China was broken by Director Xu's program again, and it was Director Xu who broke his own record.
Variety No.1, well deserved.
"Six hundred and eighty million!"
"Six hundred and eighty million!"
Tang Fei turned her head to look at the other bidders. Although she thought that the bidding would be more intense this year, she didn't expect it to be so popular after [-] million.
She knew very well that there was only one program behind "Crossover Actor", and that was "Ordinary Courage". If she couldn't win this one, the bidding for the last one would definitely be even more intense.
"5000!" Tang Fei said loudly, at the same time as if she was determined to win.
The few people who were still bidding just now sighed and stopped raising the number plates in their hands.
Although the price is 2000 million higher than the previous price, it is often the last straw that breaks the camel's back.
Xu Jie looked at the scene and asked, "The number 16 Mr. Tang bid 5000 million. Is there anyone else who is higher? Well, congratulations to Mr. Tang for winning the naming rights of "Crossover Actors."
He didn't say anything to incite other bosses to participate in the auction. On the one hand, he felt disrespectful to these Gods of Wealth, and on the other hand, he felt that 5000 million was already a lot, so why bother to say some urging words to make people irritated?
The scene was silent for a while, and Xu Jie's quick announcement caught some people off guard. The surprised expression on his face seemed to say: I'm still thinking about it, why is it over?
Xu Jie didn't seem to see it, thinking: Didn't have time to shoot?Then take another one, isn't there another one?
"Next is today's last program auction, which is also the program I am in charge of. It is "Ordinary Courage"." Xu Jie said lightly: "I won't say anything redundant, and the auction begins."
Everyone at the scene was caught off guard again, with a look of astonishment.
Is this the beginning?
Not even an introduction?
Uh, it seems that there is really nothing to introduce.
People who don't want to bid will not participate in the auction after hearing the introduction. Those who want to bid have already understood that even if there is no introduction, they will participate in the auction.
Director Xu is Director Xu, different from others.
"5000 million!" Liu Jinkang slowly raised the number plate in his hand.
"..."
Everyone was stunned, and the silence was unbelievable.
The starting price was the transaction price of "Crossover Actor", and it was almost impossible to allow other people to participate.
what is it today?Is everyone so impatient?
"Six hundred and sixty million!" Someone also raised a good card.
"[-] million!" Liu Jinkang raised his good card again.
The person holding the placard just now looked at Liu Jinkang, hesitated for a moment and then chose to give up.
Liu Jinkang's aura frightened everyone all of a sudden, coupled with his own fame and prestige in the business circle, no one bid with him for a while.
Xu Jie also saw it, so he announced directly.
"Congratulations to Mr. Tang on the 11th, for winning the naming right of "Ordinary Courage". Thank you for your sponsorship and support for the program..."
"..."
(End of this chapter)