stjorthotic Chapter 378 Everything Is Ready, Just Wait Until The Time Comes...
Chapter 378 Everything Is Ready, Just Wait Until The Time Comes...
"By the way, how are we doing with our offline retail stores?" Lu Yi asked.
Liu Hongdao: "Haha, Luo Weiping is in charge of this matter. He happened to come back yesterday. I will call him over and report to you personally."
Lu Yi nodded.
Luo Weiping was personally recruited by him six months ago. He is very capable and is now responsible for the supply chain, sales and service within the company.
Coordinating the supply chain is not an easy task and requires continuous travel around the world, so Luo Weiping spends most of his time flying around the world.
Soon, Luo Weiping came to the office.
"Director Lu, are you looking for me?"
Facing Lu Yi, Luo Weiping was neither humble nor overbearing.
"Sit down and say.
Lu Yi motioned Luo Weiping to sit down and said, "Tell me briefly about the progress of your recent work."
Luo Weiping sat down and on the way to the office, he thought about how to report on his recent work. He made a draft in his mind and said: "The address of the offline retail store has basically been selected, but the problem now is, we choose Direct operation or franchising is a decision you need to make, Director Lu."
"Dianfeng mobile phone is the flagship product of Blue Star Electronics. It takes a high-end route. Not only the product quality must be high, but the quality of the after-sales service must also be high."
"If it is a franchise store, no matter in terms of product quality or after-sales service, it will give people who are willing to take advantage of it, thereby destroying the brand reputation of 497 that we have established.
"Therefore, in the offline retail sector, we adopt a direct sales approach, keeping the products and after-sales services firmly in our own hands. This way, if anything goes wrong, we can better trace and hold accountable."
Lu Yi thought for a while and said.
Although the franchise method can reduce costs, Lu Yi does not want to let interested people take advantage of it and eventually destroy the Dingfeng brand just to make a small profit.
It takes several years or even more than ten years to build a brand, but it only takes a minute to destroy a brand.
"OK."
Luo Weiping nodded and continued: "My plan is to open 10 direct-operated stores in China, 15 in North America, 11 in Europe, and a total of 9 in other countries and regions. In general, on a global scale, , opened 45 offline independent direct-operated stores.”
"I have no objection to other regions and countries, but is opening 10 stores in China too many?"
Lu Yi thought for a while and added: "The 10 direct-operated stores in China are almost the same as those in Europe. Too much money will greatly increase the company's operating cost burden."
"And the most important thing is that the current domestic consumption level cannot be compared with developed regions such as North America and (ccfh) Europe. You must know that our products are not cheap."
Although in 2001, Longguo joined the WTO, the domestic economy began to enter the fast lane.
Data released this year show that my country's total GDP reached 2.05 trillion meters last year, surpassing the country of Gaul and ranking fifth in the world. It is only 0.2 trillion meters away from the fourth-placed Eagle Country. The gap is It is very small and can be surpassed this year.
Although the domestic GDP has ranked among the top five in the world, the domestic population base is too large and the per capita disposable income is only over 10,000, which is far less than that of countries in North America and Europe.
Nowadays, domestic consumers are not even willing to buy a genuine Nokia, because they cost thousands of dollars to buy fake Nokia.
There is no doubt that Pinnacle mobile phones are more expensive than best-selling mobile phones such as Nokia, Motorola and BlackBerry.
So from the beginning, Lu Yi focused on overseas developed markets.
As for the domestic market, economic conditions are in a state of rapid development under the general environment. However, it will take time to become the world's second largest economy in the previous life. It is impossible to soar immediately, and the income and consumption of the public cannot soar out of thin air. Another high level.
"What is your suggestion, Director Lu?" Luo Weiping asked.
Lu Yi said directly: "Let's open 5 stores in Shanghai, Zhongdu, Pengcheng, Yangcheng and Sioux City in China first. The domestic market is not the focus now. It takes time and patience to cultivate slowly. Only the overall economic aggregate of the country will increase." After going up, the people's pockets bulged, and only then did they have the ability to consume high-end products. Now we are still focusing on the international market."
Hearing this, Luo Weiping nodded.
The five places chosen by Lu Yi, apart from Sioux City, can be said to be the most economically developed cities in China. The per capita salary is higher than other cities, and the per capita consumption level is also high.
As for Su City, the wages of employees of the Future Group are not exaggerated. Opening a directly-operated store will also make it easier for its employees to buy Pinnacle mobile phones.
"By the way, have you obtained the access permit for the North American market?" Lu Yi asked suddenly.
Now the Future Group is regarded as a thorn in North America's side. They want to catch Lu Yi, and then brutally dismember the Future Group.
Although Blue Star Electronics is much less famous than Future Group, it is Lu Yi who is behind Blue Star Electronics and is qualified to enter the North American card market. Lu Yi will not be surprised at all.
Luo Weiping said: "The market access permit was easily obtained. The North American government did not make any small moves. After all, our offline direct-sales stores are to invest locally to stimulate the local economy and hire local employees to stimulate employment. Rate. Although the market access certificate has not been blocked, none of the telecom operators in North America are willing to cooperate with us and look down on us."
Lu Yi smiled and said: "It's normal for people to look down on us. After all, we didn't show them any samples. But it doesn't matter. As long as we get the market access certificate, they will come to us on the day our products are released." .”
"Yeah." Luo Weiping nodded.
Thinking of the pinnacle mobile phone produced by his company, Luo Weiping was excited and looking forward to it.
He is convinced that when the pinnacle mobile phone is released, it will definitely shock the world!
The product launch event should also be put on the agenda. There are still two months left, which is relatively tight. "Lu Yi said.
Luo Weiping nodded and said: "Understood."
Subsequently.
Luo Weiping also reported some supply chain issues.
At this stage, the suppliers of components for Dingfeng mobile phones basically come from abroad. For example, the camera module comes from Soni, the display screen comes from Sanxing, the baseband chip comes from Gaotong, etc.
There is no way, very few domestic suppliers in this area can meet the requirements of Blue Star Electronics standards.
The supply chain is very important to Blue Star Electronics, and it must ensure that there will be no major problems in the next three to five years.
Luo Weiping did not disappoint Lu Yi and signed cooperation agreements with various suppliers for at least three years.
Even if Blue Star Electronics is sanctioned overseas and cut off from its supply chain three years later, Blue Star Electronics still has three years to cultivate domestic supply chain partners, and Blue Star Electronics is already doing this.
After listening to Luo Weiping's report, Lu Yi was very satisfied.
These tasks are not easy, but Luo Weiping was able to handle them perfectly in such a short period of time, which is enough to prove Luo Weiping's outstanding personal abilities. It is no wonder that Lu Yi directly placed him in the position of executive vice president as soon as he entered the company. .