stjorthotic Chapter 134 The Old Horse Breaks The Situation, Li Xun Starts An Advertising War
Chapter 134 The Old Horse Breaks The Situation, Li Xun Starts An Advertising War
The two of them randomly found a coffee shop that was still open.
After a large group of bodyguards came in, it was suddenly overcrowded.
Chaoyang is still thinking about what a portal is.
He has rich personal experience and is a well-deserved top scholar.
After graduating from the Qingbei Department of Physics, he received a PhD from the Massachusetts Institute of Technology.
Such high-level talents decided to go into business overseas, which is a great loss to the academic community.
While studying in the United States, he came into contact with the developed Internet industry in the United States, and with the support of two professors, he returned to China and founded Sohu.
But even in developed Europe and the United States, there is no concept of portals today.
So he was immediately frightened by Li Xun.
Li Xun did not mean to answer his questions, but instead focused on the development of the domestic Internet.
"The Internet industry in Longguo is still a blue ocean, and it is not an exaggeration to say that it is a large blank market.
"As long as there is a slightly reliable idea, we angel investors are willing to pay for it."
"You are right." Chaoyang smiled and picked up the conversation, "With your investment, Qiandu is leading us, Sohu, step by step. Now is the stage to seize the market, and we are already lagging behind others."
"You said you wanted to be a search engine. Robin is the professional in this field. Even with my investment, you will not be his opponent in this professional field!"
Although Li Xun's words don't sound so nice, they are true.
Who doesn't want to be the big brother in the industry? If you are second, you will always be the one who gets beaten passively.
"Please give me an idea, Mr. Li. Do you think you want Sohu to find another way out?"
"Yes, Chaoyang, you can consider the portal."
This was the second time he heard the word "portal" from Li Xun. Chaoyang couldn't help but ask:
"Mr. Li, what kind of website is the portal?"
He always felt that Li Xun was deceiving him.
"In business, I am willing to invest US$3 million in Sohu. What price are you willing to pay?
As soon as investment was mentioned, Chaoyang immediately cheered up and said:
"Currently, I have received an angel investment 27 from two professors. They took 20% of the shares. If Mr. Li also wants to invest, I can give 40% of the shares."
Now that Sohu is facing the adverse trend of owning Qiandu, this 3 million is simply Sohu's life-saving money. Naturally, he will not be reluctant to part with the shares in his hands.
With Chaoyang's words, Li Xun nodded, this is the attitude he wanted.
"The so-called portal website actually provides navigation for the vast number of netizens in the vast ocean of the Internet. You classify all websites on Sohu's homepage and provide URL hyperlinks. You can use hyperlinks to quote articles from major official websites. Netizens With the convenience, Sohu gets traffic, and with traffic, Sohu can do whatever you want and do what you want."
"If Sohu develops, you can create information, forums, and even sell recommendation positions!"
Chaoyang, who had no clue, suddenly lit up.
Now Sohu has hundreds of thousands of users, and the most searched-for websites every day are various practical websites. If their hyperlinks are hung on the homepage, it will naturally bring convenience to the majority of users.
There are also content from other websites that they use hyperlinks to reference and enjoy the benefits, which immediately enriches the website's information.
"It seems that the title of No. 1 on the internet belongs to me!"
Chaoyang has already begun to imagine the scene when the comprehensive portal website is built. Big and small horses, Jinshan system and others will bow to him, and maybe they can get a share of the search engine pie.
"Remember to pop up a reminder to let users set Sohu as their homepage, so that users can become dependent on Sohu's homepage. In this way, you can naturally retain a large number of users."
Li Xun's words made Chaoyang feel like he had found a treasure, and he immediately promised to have someone come to sign the share transfer agreement tomorrow.
He has made up his mind to firmly embrace the thigh of the big chaebol Li. This devil investor is so terrifying that people really love and hate him at the same time.
"Work hard. The US$3 million is just my first investment. As long as your users reach tens of millions, I will give you a second investment and help Sohu get listed in Hong Kong."
"Listing in Hong Kong City?" This made Chaoyang wonder. Now that US technology stocks are in full swing, why should Hong Kong City be chosen for listing.
"You don't need to ask any more questions. You will naturally know the reason when the time comes."
His words did not reassure Chaoyang. Could it be that the Li chaebol is not optimistic about American technology stocks?
The bet between Li Xun and Lao Ma spread like wildfire.
Some domestic industrial tycoons also heard about it.
Everyone is planning to watch the jokes on both sides.
If you tell them about the Internet, you might as well tell them about the stock market. They can still understand this stuff.
Their understanding of the Internet is still in ancient times.
Opening a factory in China can make money faster than anything else.
If you tell them that the Internet can make money, they will regard you as a liar.
But in this case.
A company that sells electrical appliances saw business opportunities.
Huang Guangyao's Chaomei Electric Appliances has opened 330 stores across the country. The Huang brothers broke the brand restrictions [the first to propose an aggregated sales method.
Allow customers to view products from multiple brands in one store at the same time.
This makes Chaomei Electric Appliances the largest electrical appliance retailer in the country.
Although they are engaged in traditional electrical appliance retail, they dare to make innovations.
The Huang brothers were settling accounts behind closed doors.
The two of them unknowingly started talking about the turmoil of online retail websites.
His younger brother Huang Guangyu said with a smile: "Two money-losing Internet companies, I don't know what is good about them, is it worth the Li Xun and Li chaebols to go to war and spend tens of thousands of dollars at every turn?"
This was at the end of 1999, and a person with a net worth of US$200 million could be ranked among the top ten richest people in Dragon Country.
Huang Guangyu feels that the wealthy people in Korea are not very smart. Nowadays, opening a factory and doing some industry in China is more profitable than anything else, so they have to go and invest in the Internet.
"Brother, I think online retail is a good idea. Think about it, we have opened more than 300 stores across the country, and more than 50 are preparing to open this year. It can be said that all cities with potential in China have opened super beautiful stores. store.”
"Yes, brother, isn't this good? We will keep opening branches and reinvest the money we earn in other places. We will make more and more money. Maybe you will become a The richest man in the country." Huang Guangyu said with a smile.
Hearing Huang Guangyao's expression became serious, he lectured with a cold face:
"I told you to read more, but if you don't listen, haven't you noticed that the electrical appliance retail market will be saturated in a few years? By then, competition in this industry will be fierce, and in a few years the Internet will be in every household , we now combine electrical appliance retail and online retail early, and we seize the opportunity one step ahead."
"Brother, what do you mean, we also want to build the Internet?"
Huang Guangyao nodded heavily: "We definitely can't play with the Internet, but we can talk to Lao Ma. Not only are we willing to pay, but we can also contribute to logistics and warehousing."
"Brother, is it because we don't cooperate with the richer JD.com?" Huang Guangyu asked a little puzzled.
"This is called giving timely help. The only thing his old horse can rely on now is SoftBank, but SoftBank can't help him solve the logistics problem. If Ali wants to become bigger, it can only rely on our superb retail logistics. Besides, others are afraid of offending Li. Xun, we Huang brothers are not afraid."
His words were recognized by his younger brother. Li Xun's foreign stuff may not really work in China.
After the two made up their mind, Huang Guangyao decided to ask his younger brother Huang Guangyu to go to Ali in West Lake City in person.
At this time, there are only 2 days left until Taobei Mall.
There is not much time left for Lao Ma.
Although Shun Zhengyi spent 50 million to buy 35% of Li Xun's shares, he only added an additional 20 million US dollars in personal investment.
Using 20 million U.S. dollars to fight against JD.com's hundreds of millions of funds, Lao Ma was still a little panicked.
This is a blank market, and whoever captures more of it will have the first-mover advantage.
What gave him even more headaches was logistics. Although he personally went to chat with the founder of Shunfeng for a night, the other party still decided to side with JD.com on the grounds that he respected the position of the major shareholders.
Relying solely on Lao Post, Lao Ma feels that half of the war has been lost before it even begins.
Just when he was having trouble sleeping and eating, Lao Cai brought good news.
The Liu brothers, domestic electrical appliance retail giants, are interested in investing in Ahri.
And the other party made an offer they couldn't refuse.
That is to use Chaomei's store as the fulcrum to build a shared logistics system between the two.
"Chaomei Electric Appliances has stores in FamilyMart cities of all sizes, and their store clerks are all local aborigines. It is very easy to have them help set up new logistics."
The salesmen who were originally under his command had planned to disperse to various places to rebuild a logistics system belonging to Ahri.
But the difficulty and time required are unknown.
With Chaomei's help, this becomes easier.
"Okay, we can talk to them, and I believe Mr. Shun Zhengyi will agree to their joining.
"Their second boss, Huang Guangyu, will arrive in the afternoon.
"Okay, Lao Cai, you and I will be served with good wine and good food. We must win this investment."
Huang Guangyu came to West Lake City and found that Zhejiang City is a place with outstanding people and a strong commercial atmosphere. It is a good place for investment.
He first went to Chaomei's branch to inspect, and found that the mall was packed with people, and the daily sales rivaled that of Modu.
After the inspection, he went to Ahli's headquarters under the leadership of Cai Chongyi.
At this time, Ah Li had not yet moved to Yuhang District, and hundreds of people were crowded in the Li Gong Building.
Seeing this, he immediately felt contempt. Compared to one of their Chaomei branches, the leading Internet company was nothing, let alone a behemoth like Chaomei.
He immediately put on the airs of a big boss.
"Where's Lao Ma? Why doesn't he come to see me?" The first words he spoke made Cai Chongyi a little unable to step down.
"Mr. Ma is making the final push to launch Taobei. He will come to see you later."
"He is a boss who also wants to be on the front line? Why not let his subordinates do these tasks?"
He doesn't understand the corporate culture of the Internet at all. Dong Ge has a net worth of tens of millions of dollars and is still living and eating with his logistics brothers. It is not a bizarre thing for Lao Ma to go to the front line in order to inspire people.
Cai Chongyi could only laugh awkwardly, thinking that the local boss was the local boss, but he had to serve him well, and now he was counting on the Huang brothers to contribute a little bit in setting up logistics.
When Lao Ma came, Huang Guangyu didn't give him any face. He lazily shook hands with him and directly talked about investment.
"My brother wants us to take out 20 million soft girl coins, plus 30% of the logistics shares!"
30%!
Lao Ma was a little confused. Shun Zhengyi gave out 70 million US dollars, but only took 45% of the shares. You want to take 30% of the shares with 20 million soft girl coins?
This offer is completely non-negotiable.
It was Cai Chongyi who took the lead and explained in a slow voice.
road:
"SoftBank spent 50 million US dollars, and Mr. Jun Zhengyi paid 20 million US dollars from his own pocket. The total accounted for 45% of Ahri's shares. 20 million Softmei coins are
Isn’t it a little less?"
With US$70 million, Huang Guangyu still has a concept.
You can buy most of them and they are so beautiful.
In the eyes of these foreign investment bosses, is Ali so valuable?
He thought about it carefully and said: "Don't forget that we Chaomei also contributed our own logistics. If you want to rebuild a logistics system, it will cost at least tens of millions of dollars. It accounts for 3 of your
0% shares is not too much.
Speaking of the superb logistics, Lao Ma couldn't help but roll his eyes.
Does that thing deserve to be called logistics?
263 "Mr. Huang, I'm tired from the journey. It's just time to eat. Why don't we chat while eating."
People from the Dragon Kingdom like to discuss business at the dinner table.
Huang Guangyu is naturally not exempt from vulgarity.
I feel like being stuck in a stalemate here is not an option.
The two sides moved the negotiation venue to the dinner table.
After pushing the cup and changing the cup, Huang Guangyu finally let go.
The investment cash was increased to 50 million soft sister coins.
The share also dropped from 30% to 20%.
"Brother Ma, this is the biggest concession that Chaomei can offer. If you still want to bargain, this business should end here. Thank you very much for your hospitality. I will take care of you when you arrive in Kyoto."
I'm here to entertain you. "
Lao Ma was not very satisfied with this result, but seeing Huang Guangyu's attitude of not allowing veto, Lao Ma was extremely sad and angry, so he could only agree to the investment.
After signing the contract, Lao Ma was almost on the verge of collapse.
All the humiliation he suffered today will be doubled back to Li Xun in the next round of financing.
As for Jingdong Mall, he has murderous intentions. As long as he is in Ahri, he will not allow Brother Dong to stand on his head and shit.
This business war can only be won but not defeated!
"Brother Huang, I'll leave the logistics system to you!" Lao Ma's eyes were bloodshot and his tone was chilling.
Huang Guangyu was also startled. This old man was really not an ordinary person. He had only seen this kind of look from his brother.
At that time, the Huang brothers encountered their first difficulty in starting a business.
If they hadn't met that noble man, they probably wouldn't be able to keep a store as beautiful as they are now.
Thinking of this, he patted his chest and assured: "Don't worry, old Ma, even though our logistics has not yet become a system, there is nothing that my brother wants to do that cannot be done.
In the northern business community, we are known for being super beautiful!
With these words, Lao Ma and Cai Chongyi felt a little relieved. They had overcome this logistics difficulty.
Next is the battle for advertising and traffic after Taobei goes online!
Another purpose of dragging Chaomei onto the chariot is to plaster advertisements all over Chaomei stores, large and small.
With the Super American Alliance, Ahri has already gained the first-mover advantage.
This win-win proposal was naturally recognized by Huang Guangyu.
He promised Lao Ma that he would have people rush to make posters overnight. In just one day, Taobei Mall's promotional posters would be plastered all over hundreds of cities, large and small.
And their every move is under the eyes of commercial undercover agents.
Li Xun and Dong Ge immediately knew their movements.
Knowing that the Huang brothers had boarded Lao Ma's chariot, Brother Dong shouted that it was not good.
"Mr. Li, we have lost the opportunity. If their posters are plastered all over Chaomei's stores, wouldn't it mean that they have gained an advantage without spending a penny?"
Li Xun smiled. Lao Ma only had this little cleverness. When it comes to advertising, who can be better than Li Xun?