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Chapter 145 Ten Words And One Hundred Million, This Wave Is Not A Loss! (3, Please Subscribe Automat

The industry chain of the variety show market is mainly divided into three parts: upper, middle and lower.

It can be divided into upstream including copyright owners and investors.

The midstream includes advertisers, independent video content producers, TV stations, online video platforms, post-production companies, marketing companies and talent management companies.

Downstream includes online media platforms and TV channels.

The income of the TV variety show industry mainly comes from advertising, sub-licensing and derivatives income.

As a time traveler, Wang Cong knows that the peak of the domestic variety show market should be in 2017.

Various types of popular variety shows, Hundred Flowers Show, Comedy Variety Show, Music Variety Show, Adventure Variety Show, Interview Variety Show, etc.

There are many choices for ordinary viewers, but then the variety show market gradually weakened.

Even since entering the 20th century, the long-lasting Happy Camp has begun to step down from its altar.

But I have to say that the vast market for variety shows is not limited to TV series.

Those TV stations can compete for the largest resource cake.

But in the current timeline, the domestic variety show market is like a wilderness.

It is still being excavated and has not attracted the attention of many TV stations.

Even for Mango TV, which has a popular entertainment variety show, Happy Camp.

Apart from this variety show, there are no other popular variety shows under its umbrella.

So when it comes to the topic of the variety show market, Zhang Taisheng is naturally relatively sensitive and has the right to speak.

In his opinion, the prospects of the variety show market are not good and are not as good as those of film and television dramas.

Even "Happy Camp", which was at its peak at the beginning, was really popular in those few years.

However, the ratings in recent years have not been very high and have not brought much revenue.

But now Wang Cong brought it up, which made Zhang Taisheng hesitate.

But after a while, he still spoke.

"Chairman Wang, the domestic variety show market is indeed lacking. Although my Mango Channel's "Happy Camp" was relatively successful, it was also an internal fight.

Created in order to seize the glory of "Lucky 3721", it can be regarded as having no choice but to do so.

So even if I, Zhang, are interested in the variety show market and want to explore it, I am still blind and powerless.

Zhang Taisheng's words are indeed a bit helpless. In fact, it is not just him, other TV stations are also similar, and they still don't know the value of the variety show market.

Wang Cong smiled slightly and poured Zhang Taisheng a cup of tea again.

"Director Zhang, I am not very talented. I studied abroad in college and know that the foreign variety show market is in full swing and there are many types."

"The domestic variety show market is indeed relatively poor and needs to be developed."

"Since Director Zhang doesn't know how to take the road, let me give you a suggestion~".

"Oh? What's your suggestion? Chairman Wang, please tell me."

Zhang Taisheng was also a little interested at this time. He knew young people like Wang Cong who had returned from studying abroad.

He is also a son of the second generation of rich people. He has a keen eye for the capital market and has his own unique understanding.

"The suggestion is to develop music variety shows, which are still relatively lacking in China."

"Because the music industry is also a big pie, but there are not many professional variety shows, so this is an opportunity."

Wang Cong's two sentences were like a stone hitting water, causing thousands of waves and making Zhang Taisheng's mind instantly refreshed.

There are actually several music variety shows.

It can be traced back to CCTV's "The Same Song" in the millennium.

King-level figures such as Wang Fei, Jay Chou, Chen Yixun, Han Hong, etc. have all appeared on this stage.

It can be said that it was a fight between gods, and it was considered to have set a ratings record at the time.

However, "The Same Song" is a bit too serious, only singing without the entertainment of a variety show, so it is inevitable to be eliminated by the market.

In the following years, the more prominent representative music variety shows must be "Happy Boy" and "Super Girl".

These two music variety shows, which are popular talent shows, were also popular all over the country a few years ago.

Especially in the first edition of "Super Girl", Li Yuchun, Zhou Bichang and Zhang Liangying won the first, second and third place in that edition.

Even more than ten years later, the popularity of the three people has not declined much, especially Li Yuchun.

You can still often appear in the finale of the Satellite TV Spring Festival Gala. When you were at the peak of your popularity, you appeared on the Spring Festival Gala!

It can be said that from this time on, the success of "Super Girl" opened the draft era, and 2005 is also called the first year of the draft.

Later, major TV stations began to follow suit and also produced some music variety shows.

But it was not professional, and the audience was also aesthetically tired, so the response was mediocre and the audience did not buy it.

So in the past two years, the music variety show market has fallen silent again.

"Professional music variety show? Chairman Wang, you are right, then tell me, what kind of music variety show is considered professional? 11

Zhang Taisheng now has more desire in his eyes. Through Wang Cong's words, he sees the potential of the music variety show market.

Wang Cong stood up directly and walked to Zhang Taisheng's side.

"Leave professional matters to professionals. Director Zhang, you are also a smart person. Don't ask me to say more."

After Wang Cong finished speaking, he stopped talking.

Zhang Taisheng was also a little shocked, and he kept thinking about Wang Cong's words in his mind.

After three minutes, he finally realized it and looked surprised.

"Hahaha, I understand, Chairman Wang, thank you for pointing me to the new direction of the music variety show market.

"I already have preliminary ideas for this professional music variety show."

"I will invite about ten professional singers to sing in each episode.

Then, an elimination system will be carried out based on the votes of fans on site and the votes of the professional jury.

The last one will be eliminated and a new professional singer will be introduced. "

Wang Cong nodded. What Zhang Taisheng said was the prototype of the popular variety show "I Am a Singer".

"Well, that's good, but I would also like to add that a program for kicking out the gym can be introduced.

In addition to the ten professional singers, some less popular but capable professional singers should also be invited to play.

The kicking singer can choose one to compete, and whoever wins can stay on the stage.

The losers are eliminated, adding to the excitement of the show. "

Hearing Wang Cong's idea, Zhang Taisheng's eyes lit up.

"Talent, Chairman Wang, this idea of ​​joining the gym is a good one, hahaha, then I have confidence.

I am planning to prepare this music variety show, and it will be ready in about two weeks. "

"Then Chairman Wang thinks what would be a better name for my music variety show that mainly features professional singers.

Hearing this question, Wang Cong smiled and then continued to speak in a low voice.

"Since it is a stage for professional singers, let's call it "I am a singer"."

"In order to show my sincerity in cooperating with Director Zhang and Mango TV, I am willing to invest 100 million to be the exclusive title sponsor.

Hearing Wang Cong's words, Zhang Taisheng was stunned for a moment and was a little short of oxygen.

"How much?? One hundred million?! Did I hear that right?!"

Zhang Taisheng felt like he was in a dream, and he also felt that he was joking again.

After all, when "Happy Camp" was at its peak a few years ago, its annual sponsorship advertising revenue was only 30 to 40 million.

The price quoted by Wang Cong has more than doubled!

One hundred million is Mango TV’s income for two to three years.

"Director Zhang, you heard it right. I said that I am very sincere, so I am willing to use 100 million to exclusively sponsor the title."

"However, I also have a request."

"Well, Chairman Wang, feel free to ask for anything."

Zhang Taisheng looked at Wang Cong at this time with a little more surprise and excitement, fearing that Wang Cong would regret it.

"Actually, it's very simple. That's the first list of ten people. I recommend one person.

But don't worry, she is also a professional singer, but she has not been in the industry for a long time, and she is from Hong Kong Island, so she is not very popular. "

"That's no problem, no problem at all. I will definitely make arrangements for you."

Zhang Taisheng nodded quickly to express his agreement.

In fact, the variety show market has always been shady (Zhao Hao), and there are capital controls behind it.

Wang Cong, as the exclusive title sponsor who spends a lot of money, can send someone in with just one word.

Let alone a professional singer who is not very popular, even if he is a mute and disabled person, Zhang Taisheng still has to smile and continue!

Although this may damage the reputation of the variety show, for the TV station.

Do you want to make money? Don't complain! The most important thing is when the money is in your pocket.

"Well, in that case, I'll trouble you, Director Zhang. When I'm ready, I'll let the person I recommend go."

"Okay Chairman Wang, I have one last question."

"Every sponsor must have advertisements. What slogan does Chairman Wang plan to use?"

Zhang Taisheng's words also made Wang Cong think.

This is indeed a problem that cannot be taken carelessly. After all, 100 million yuan has gone out.

If you can’t earn fame, it’s a huge loss!

Isn't it true that the reason why those advertising sponsors spend a lot of money is to use the exposure of variety shows to enhance the reputation of their companies?

After about three minutes, Wang Cong finally figured it out.

"I came up with one word for my Yuanda Film and Television advertising slogan.

"Watch Yuanda Film and Television and taste life."

"Ten words, 100 million, this wave is not a loss."