stjorthotic Chapter 160: The Title Of \\"The Voice Of China\\" Is Once Again Priced At A Sky-High Pric
Chapter 160: The Title Of \\"The Voice Of China\\" Is Once Again Priced At A Sky-High Pric
"Look outside? What do you mean? Chairman Wang, please give me more warnings."
Wang Cong took a sip of tea, stood up, and then looked out the window.
Below Yuanda Film and Television, there is a large pond with many fish in it.
But not far from the big pond, there is a river with more fish in it.
"Director Chen, have you seen the pond and river outside?"
"I saw it."
"Shuitang is the domestic variety show market, and Xiaohe is the foreign variety show market."
"Many of the fish in this pond are caught from the river."
"Director Li, do you understand my metaphor?"
After listening to Wang Cong's words, Li Mu naturally noticed the landscape outside and saw the pond and river.
I kept thinking about Wang Cong's words in my mind, and suddenly my mind was shaken and I patted my head.
"I understand, I understand. Chairman Wang, what you mean is that we can learn from the experience of foreign variety shows and then imitate it.
Wang Cong nodded and smiled.
"Yes, that's right, Director Li can get it right. In fact, to put it bluntly, there are only two ways to go about music variety shows.
One is a professional singer, and the other is a talent show for amateurs, on the road of professional singers.
The competition format of "I Am a Singer" has brought this model to its peak, reaching its peak.
Even if other TV stations in the province imitate "I Am a Singer", it will be difficult to surpass it unless they have major innovations. "
"And the other way, the amateur public draft is the same.
"Super Girl" four or five years ago can be said to be the pinnacle of amateur talent shows, and it made the three hottest female singers famous.
But the problem with "Super Girl" is that it is held every four years, the cycle is too long, and the quality of the public contestants is uneven.
The lower limit improves the viewing experience of the audience. "
"So on this path, I think Director Li can be innovative and use the amateur music talent show as a template.
Add some other things, and even combine amateur talent shows with professional singers to create a brand new music variety show. "
Li Mu kept his eyes open the whole time and listened carefully to Wang Cong's words and opinions, fearing to overlook any detail.
These few words Wang Cong said and his understanding and views on the music variety show market gave Li Mu really a feeling of seeing a new world.
Amateur audition + professional singer? Can the two really be combined to create a new music variety show?
This idea is very bold. There is currently no such kind in China, which means that this type of product is an innovation.
Li Mu's heart surged. The advanced concepts Wang Cong mentioned were all things he had never been exposed to before.
I can't help but admire Wang Cong even more. I don't simply treat him as a junior.
He also knows that Wang Cong is the son of Yuanda Group, and that high school and university are all elite education from abroad.
Naturally, my exposure to things and my horizons are much higher than those of my peers in China. This thing is difficult to make up for.
"Chairman Wang, you are right. It has also given me a better understanding of domestic music variety shows."
"But if we at Jiangsu and Zhejiang TV want to learn from foreign music variety shows, where should we start?
Hearing Li Mu's words, Wang Cong smiled slightly, turned on the computer directly, searched for a while, and then a video popped up.
Li Mu also immediately came over and watched the video.
In the video, several instructors are carrying the stage, and then there are contestants singing on the stage.
If the contestant sings well, the instructor will turn around; if the contestant sings poorly, the instructor will not turn around.
In this ten-minute video, a singer performed so amazingly that she was transformed by four mentors!
After watching this video, Li Mu's mind was shocked again.
This model in which the instructor does not know the identities and faces of the contestants and only chooses based on their voices is indeed fair and unique.
In domestic music variety shows, most of them show their faces while singing.
Although music variety shows focus more on sound, everyone has a love for beauty.
If there are two singers who both have good singing skills and the gap is very small, one has good looks and the other has average looks.
It is estimated that most people and tutors will choose those with good looks, and this is part of the cruel market and is commonplace.
"This?! This mode of selection based only on voice is great. What's its name?"
“Blind selection, in fact, the blind selection model is available in many foreign countries.
Especially Tulip Country, which was the first to have a blind selection mode, their music blind selection mode is already very mature. "
Wang Cong spoke softly and took another sip of tea.
The reason why he agreed this time was to cooperate with Director Li Muli.
I also want to earn more popularity and traffic through investment.
Second, I don’t really want “I Am a Singer” to reach its peak on its own without any rivals.
Only with competition can there be innovation and progress. This is a truth that applies to any circle.
When Li Mu heard Wang Cong's words, he took a deep breath and nodded.
"I understand Chairman Wang, I'm going to contact Tulip Country right now.
Buy the copyright of their blind selection music, then get it domestically and add some innovative elements.
"Then the name of this new music variety show will be The Voice of China!"
Li Mu said, with some excitement and surprise in his words.
When I think about it, I will have a brand new music variety show, and it has never appeared in China.
It is very likely to arouse the strong curiosity of the public, and then they can really try "I Am a Singer".
"Well, it seems that Director Li is under a lot of pressure these days because of Mango TV. He has a lot of gray hair."
"Hahaha, Chairman Wang, please stop teasing me. To be honest, I would really like to thank Chairman Wang this time, if it weren't for your words.
I really don’t know that there is a new path for domestic music variety shows, and this new path will soon be mine at Jiangsu and Zhejiang TV stations!”
Looking at Li Mu with starry eyes, Wang Cong smiled slightly and spoke in a low voice.
"Now that the road has been paved for Director Li, the next step is to talk about cooperation.
I also want to give the exclusive title to "The Voice of China", but this time it is not Yuanda Film and Television, but my other company, Meituan. "
After Wang Cong's Yuanda Film and Television exclusively titled "I Am a Singer".
The popularity has indeed increased a lot during this period, and many directors and excellent screenwriters in the industry want to discuss cooperation.
Therefore, the popularity of Yuanda Film and Television is temporarily saturated, and there is no need for any more advertising and promotion.
But Meituan has just started. Although it has an investment of 20 million from Sequoia Capital, the market is not big enough.
Therefore, Wang Cong wants to use the exclusive title of "China (Qian De's) Good Voice" to promote Meituan's market nationwide.
Li Mu nodded and agreed,
"That's no problem. If Chairman Wang plans to sponsor it exclusively, how much will he invest?"
Li Mu knew that Wang Cong's exclusive title for "I Am a Singer" was 100 million, so his expectations were similar.
Wang Cong smiled and held out five fingers.
"Five hundred million, but this is the total naming fee for the first three years of "The Voice of China"."
Hearing this number from Wang Cong, Li Mu's heart beat a lot faster.
Although the three-year exclusive sponsorship was bought out at once, it was a huge sum of money for Jiangsu and Zhejiang TV stations, and it was definitely not a loss.
And apart from Wang Cong, it is difficult for other big investors to be willing to pay such a high price.
"Okay, okay, Chairman Wang, shall we sign the contract now?"
Li Mu repeatedly agreed and wanted to sign the contract quickly, but he was afraid that Wang Cong would regret it if he was slow.
"Hahaha, Mr. Li, don't worry, I have one condition to buy out the title sponsorship for the past three years."