Age of Dreams

Vol 2 Chapter 2968: DreamPadMini

DreamPadMini is actually Apple’s IPADMINI in the previous life.

If you want to say that Apple is a company, it is really amazing.

Not only can they create a tablet computer like the iPad, but they also want to shrink the tablet to a size between the iPhone and the iPad, and develop a market segment.

Many people have said that IPADMINI is a big mistake of Apple, because IPAD is enough. What's the point of a smaller IPAD? It's just grandstanding and cheating money!

As a result, IPADMINI told these so-called critics with facts, about the market, you don’t understand, we understand!

After IPADMINI went on the market in 2012, it immediately detonated the market of small-sized tablet computers, with more than tens of millions of units shipped in one go, which is more fierce than IPAD.

Even many fans who bought the IPAD bought a small IPADMINI, put it in the leather bag and briefcase that they carried with them, and took it out for fun in their leisure time.

As a result, Apple's stock price has risen sharply.

Xiao Qi also likes IPADMINI, not only because it is like a book in his hand, not only because it is one-third lighter than IPAD, but also because it is very well done in all aspects of the details. .

Especially with the upgrade of IOS, IPADMINI's experience is far more than other brands of tablet computers, convenient and fast, and can respond to various control commands anytime and anywhere, giving users the best experience. This is that IPADMINI is very successful. One of the reasons.

At that time, IPADMINI was not without its shortcomings. Its biggest shortcoming was that the screen resolution was not enough, only 1024768, and it did not use the Retina video screen of IPHONE5, which seemed to be under the big screen, and the screen would have some graininess.

When Xiao Qi used IPADMINI, he felt that it was not very good at the screen resolution. If you encounter games, such as League of Legends, it will appear that the detailed pictures are a bit unclear, which will affect the game play or viewing. The feeling of a blockbuster.

Therefore, when he developed DreamPadMini by himself, he took the resolution and pixel density as very important items.

And the 2K screen can be continued. After DreamPadMini is the first to use, the next generation of DreamPad and DreamSta can be used.

2K screen is not just a specification, it can also be subdivided into many grades.

The current DreamPadMini uses the first generation, DreamPad can use the second generation, DreamSno uses the third generation, and the fourth generation is used on DreamSta.

When it is time to switch to DreamPadMini, 3K or 4K screens can be used again.

This is the continuous function of smart technology, which can continue to develop potential. Even after the fairy company eliminated the 2K screen, it can sell it to the seven major domestic smart phone manufacturers, so that their mid-range phones can also use 2K screens. , Increase their competitiveness.

Of course, the advantages of smart phones are not just the screen.

The screen only focuses on the benefits of smart phones, but the real core technology lies in the chip.

Fairy’s products almost all use the same chip, but some of the details are different.

The current dream chip is much more advanced than the original one, and the processing power of GPU or CPU is the best in the industry.

What makes Xiao Qi most happy is that his company has gradually got rid of its dependence on external ARM and. Now in the chip, its own technology and patents have reached 70%, which is much higher than Apple’s 60%. 87% second to Nokia.

However, the reason why Nokia's chips are so self-sufficient is that they have not absorbed enough external technology. Therefore, only relying on their chips, when dealing with some programs that consume a lot of functions, there will be lags and the overall performance. not so good.

Xiao Qi has been paying attention to the product camp of Fairy Company in market segments.

DreamSta represents the high-end market of mobile phones, and DreamSno represents the mid-end market of mobile phones. From the perspective of smartphones, it is already a limit to maintain Fairy’s “only boutique” status and to be a mid-end mobile phone. .

Although low-end mobile phones make a lot of money, they will lower the style of the entire company.

The gap between Apple and Samsung in the previous life is not only the product itself, but also their respective strategies.

Samsung has 20 or 30 models of mobile phones on sale anytime, anywhere, covering the entire smartphone in the high, middle and low grades. They are selling from hundreds to thousands of mobile phones, so as long as you want to buy a smartphone, you can do it. I bought it at Samsung, so it was a period of time when the overall sales of Samsung mobile phones accounted for more than 50% of the world's smart phone sales, which is almost a replica of Nokia.

Apple is different. At the beginning, it only made a mobile phone and a tablet. Even if it changed its thinking later and became two mobile phones and two tablets, it still took the high-end route and did not go at all. Make so-called cheap phones.

Therefore, in everyone's eyes, Apple is synonymous with exquisite engineering technology, and Samsung is a major manufacturer of mobile phones.

The grades of the two are naturally distinguished.

With such experience and lessons, how can you say that Xiao Qi can let himself make a cheap mobile phone?

To be honest, if DreamSno is sold at a starting price of 4000, it is perfectly possible, but Xiao Qi deliberately lowered the price a bit, which firmly locked the mid-market.

DreamPadMini and DreamPadMini have no difference between high-end and mid-range products. Their difference lies in the size and segmentation of the population.

In fact, in simple terms, they are equivalent to the same tablet of different sizes.

In the current smart tablet computer market, in addition to Fairy Company, Samsung, GOOGLE, and Microsoft have all joined in, but the market competition has not been so fierce.

DreamPad occupies the high-end market, and the remaining models grab the rest of the market. It's that simple.

And the smart tablet market is still expanding. The total sales volume of the previous year was 200 million, but last year it sold a total of about 300 million, and it is expected to increase next year.

Therefore, many people are saying that the era of tablet computers replacing laptops and desktop computers has come.

But Xiao Qi knew that these people were just talking nonsense.

Not to mention that 2010 has just passed, or at the end of 2013, tablet computers are far from replacing personal computers.

On the contrary, the demand for personal computers is still increasing, and tablet computers have fallen into a bottleneck.

There are many reasons for this. The biggest reason is that tablet computers have too few practical functions. Personal computers can do more than 50% of tablet computers.

For example, playing large-scale and complex online games, using and processing various complex work software, etc., are all personal computers are good at, and this happens to be the weakness of keyboards and tablets with imperfect functions.

This matter has to wait until later. Now that Xiao Qi has developed DreamPadMini, the next step is to slowly solve the tablet bottleneck problem.

What's more, Xiao Qi has been making preparations. For example, this device with a protective case and a touch keyboard is to solve the weakness of tablet computers that are not fast in typing.

DreamPadMini, as the second attempt on a tablet computer, actually started the project in 2009.

DreamPadMini is not a very difficult project, because it has not changed even the aspect ratio of 4:3 screen except that it is smaller than DreamPad's 9.7 inches.

The shrinking of some of the key components is not a big deal. With the continuous improvement of technology, the size of the components can become smaller and smaller, and naturally there will be suitable for use on the DreamPadMini.

The reason why I waited until now ~www.wuxiaspot.com~ to basically complete the installation, the reason is to wait for another upgrade of the dream chip and the use of this 2K display.

"When can I officially put it into assembly production?" After reading the materials, Xiao Qi asked Sun Manxue.

"The laboratory has been assembled for three rounds, and the performance has been tested for three rounds. No problems have been found yet." Sun Manxue replied sternly: "If everything goes well, it should be put into formal operation in April. Assembly production."

"How is your reaction to DreamPadMini?" Xiao Qi asked again.

"Many engineers think DreamPadMini is easy to carry. If you read books, play social games, and watch movies and TV shows, it's a good pastime." Sun Manxue smiled and said, "But they think the sales of DreamPadMini should be better than that. Launching on DreamPad is just a supplement to DreamPad, but it helps us to develop the tablet market segment."

Xiao Qi laughed and said nothing.

At that time, who is who supplements is not always certain. (To be continued.)